Amazon and The Prince’s Trust announce new fund to help young people build better futures

Amazon has pledged £1 million to The Prince’s Trust’s new Strengthening Diversity Fund, to support underserved young people across the UK to build better futures for themselves. The fund will help provide opportunities for young people from diverse backgrounds to succeed in education, employment, and entrepreneurship, with a range of tailored programmes available through the charity. To mark the start of the commitment, Amazon and The Prince’s Trust have brought together some of the most inspiring names in the UK to share their advice for young people, including Diary of…

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Amazon Supports the World’s Largest Deployment of Direct Air Capture Technology to Remove Carbon From the Atmosphere

Amazon has announced its first investments in direct air capture (DAC)—a critical technology in the fight against climate change—as part of its Climate Pledge commitment to reach net-zero carbon emissions by 2040. Amazon is supporting the world’s largest deployment of DAC technology by committing to purchase 250,000 metric tons of carbon removal over 10 years from STRATOS, 1PointFive’s first DAC plant. This is equivalent to the amount of carbon stored naturally across more than 290,000 acres of U.S. forests—roughly half the size of the state of Rhode Island. Carbon captured…

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Amazon Climate Pledge Friendly Program Now Includes SCS Recycled Content Certification for Electrical and Electronic Equipment

SCS Global Services, a global leader in third-party environmental and sustainability certification, auditing, and testing, recentl;y  announced that its new Recycled Content certification for the electrical and electronic equipment industries will qualify products for recognition under the Climate Pledge Friendly program on Amazon, helping shoppers find products that are more sustainable.  The third-party certification program first announced on May 11, 2023 is built around SCS-103A, a new Annex to supplement the popular SCS-103 Certification Standard for Recycled Content.  The Annex, developed by SCS Standards the non-profit affiliate standard-setting body for…

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The Ad Council and Amazon Break the Ice When It Comes to Conversations About Teen Mental Health

The Ad Council’s Sound It Out campaign and Amazon have collaborated to launch a new tool to help parents and caregivers initiate conversations about emotional wellbeing with the young people in their life. Connecting with teens can be challenging for parents and caregivers, but music is often a powerful way to help foster deep connections. Amazon Ads Brand Innovation Lab extended the canvas available to brands by collaborating with Amazon Music and Alexa to develop “Sound It Out: When You Can’t Say It, Play It.” The interactive experience is designed…

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Brick by Brick launches to help more than 50,000 families in need in Greater Manchester

The ‘Brick by Brick’ project has launched with support from Amazon, former British Prime Minister Gordon Brown, and Mayor of Greater Manchester Andy Burnham to donate more than 400,000 surplus essential goods to more than 50,000 families in need in Greater Manchester this year. The project will be a community donations hub where Amazon and other companies can donate a wide range of surplus products and reach people directly through a network of charity groups and care professionals in the community including teachers, midwives and social workers. In February 2023,…

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