Tag: amazon

Amazon retail media ad revenue to exceed $60bn this year as it becomes a leading platform for full-funnel activation

Stuart Mitchell

Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total company earnings. Paid search formats remain the core of Amazon’s ad offering, but the company has achieved incremental growth through upper-funnel ad spend and is seeing ad revenue, set to exceed $60bn in retail media alone this year, outpace its overall growth, finds WARC. Alex Brownsell, Head of Content, WARC Media, co-author of the report, says: “E-commerce giant Amazon offers more than retail media advertising—it’s quickly becoming a leading platform for full-funnel activation, with streaming…

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Amazon launches a carbon credit service, enabling access to high-quality credits for qualified companies

Stuart Mitchell

Available through the Sustainability Exchange, this service will offer science-based carbon credits to suppliers, business customers, and Climate Pledge signatories. Below is the post from their website that explains more, please visit their website here for more information.As we continue on our path to reach net-zero carbon emissions by 2040, we remain committed to reducing and eliminating emissions across our global business by implementing real, science-based operational changes—transitioning to carbon-free energy, increasing efficiency in our data centers, electrifying our delivery fleet, and decarbonizing our complex real estate portfolio, just to…

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Iberdrola and Amazon further expand their global renewable energy partnership and harness the AWS cloud to scale Iberdrola’s business

Stuart Mitchell

Amazon and Iberdrola, one of the world’s largest clean energy companies, have added an additional 476 megawatts (MW) of renewable energy PPAs (power purchase agreements) to their global renewable energy partnership, expanding its presence into five countries.  The new power purchase agreements include Amazon’s first PPA in Portugal for 219 MW from the Tâmega Wind Complex, the largest wind farm in Portugal, scheduled to begin construction in early 2025. The partnership also expanded into Spain, with two utility scale PPAs agreed for a total 257 MW of solar and wind…

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Amazon places the UK’s biggest-ever order of electric trucks, and moves onto Britain’s electric railways

Stuart Mitchell

Amazon recently announced the expansion of zero-exhaust emission deliveries in the UK, with its largest-ever order of electric heavy-goods vehicles (eHGVs). For the first time, Amazon packages are now also being transported at scale on the UK’s electric rail network. In addition, the company has launched on-foot customer deliveries for the first time in central London, with trolleys that can be restocked while on-the-go. These developments will help take traditional diesel vans and trucks off the UK’s roads, reduce carbon emissions, alleviate traffic congestion, and improve air quality, as part…

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Amazon meets 100% renewable energy goal seven years early

Stuart Mitchell

All of the electricity used by Amazon’s operations, including its data centres, was matched with 100% renewable energy in 2023. In 2019, we set a goal to match all of the electricity consumed across Amazon’s global operations – including our data centres, corporate buildings, grocery stores and fulfilment centres – with 100% renewable energy by 2030. Today, we’re proud to share that we’ve met that goal seven years ahead of schedule. To get there, we’ve become the largest corporate purchaser of renewable energy in the world for four years running,…

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