Month: April 2019

P&G Fabric Care brands Like Ariel and Lenor Commit to 45% Plastics Packaging Reduction in the UK by 2025

Stuart Mitchell

At the Sustainable Brands Conference Virginie Helias, Chief Sustainability Officer at P&G, announced that Ariel, Lenor and other P&G Fabric Care brands across Europe aim to reduce plastics use in their packaging by 30% by 2025. This is a key milestone in reaching the Ariel 2030 Brand Ambition of reinventing a better clean, saving 50% resources by 2030, including virgin plastics. These planned plastics reductions from Ariel, Lenor and other P&G Fabric Care brands add up to more than 15,000 tons per year by 2025 vs 2018. Although P&G Fabric…

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Make-A-Wish® Announces Global Celebration of Wish Alumni with World Wish Day® Campaign

Stuart Mitchell

Make-A-Wish® – the global organization that creates life-changing wishes for children with critical illnesses – will celebrate World Wish Day on April 29, the 39th anniversary of the wish for then-7-year-old Chris Greicius that inspired the founding of the organization. World Wish Day® celebrates the hundreds of thousands of life-changing wishes that have been granted – and the thousands of wishes still to come. In preparation for the milestone day, Make-A-Wish is launching a month-long World Wish Day campaign with the theme: “Where there’s a wish, there’s a way.” Throughout…

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Walgreens Launches Everyday Hero Squad of Five New Red Noses, Kicks Off Red Nose Day’s Fifth Annual Campaign

Stuart Mitchell

The iconic Red Nose has returned to Walgreens for its fifth year in support of Red Nose Day, this time with help from some friends. The new Red Nose Day Everyday Heroes hit the shelves of Walgreens and Duane Reade locations nationwide this morning, officially launching the six-week fundraising campaign. The limited-edition Everyday Hero Red Noses – to wear in support of Red Nose Day on Thursday, May 23 – are available for $2 each through June 1, with all profits from sales benefitting Red Nose Day. To recognize the…

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Walmart and Sam’s Club’s “Fight Hunger. Spark Change.” Campaign Aims to Achieve Big Impact Toward Hunger Relief

Stuart Mitchell

In communities across the U.S., one in eight Americans, or nearly 40 million people, struggles with hunger, according to the U.S. Department of Agriculture. To raise awareness and combat the issue, Walmart, Sam’s Club, Feeding America® and member food banks are kicking off their sixth annual nationwide “Fight Hunger. Spark Change.” (FHSC) campaign, which will run from April 22 to May 20. In partnership with Feeding America and 18 large supplier partners, Walmart and Sam’s Club invite their 150 million weekly shoppers to help achieve Feeding America’s ambitious goal of…

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‘We’re building a profession of white, public school alumni’ – CIPR State of the Profession 2019

Stuart Mitchell

More than a quarter (28%) of the public relations workforce are privately educated – four times the national average – according to figures revealed in the CIPR‘s 2018/19 State of the Profession report(PDF). The study – delivered in partnership with Chalkstream – shows privately educated PR Professionals secure more senior roles and earn an average of £13,000 more per year than state-educated colleagues. The findings are compounded by diversity figures which reveal BAME representation has hit a five-year low, with 92% of PR professionals describing themselves as white. Practitioners claim to…

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