Make-A-Wish | Ethical Marketing News

Make-A-Wish Celebrates World Wish Month by Honoring WishMakers Everywhere

April 4, 2026April 3, 2026 Stuart Mitchell

This April, Make-A-Wish marks World Wish Month by celebrating the people who make wishes possible for children with critical illnesses – and inviting more supporters to take part. WishMakers include donors, volunteers, partners, medical professionals, and other supporters who help bring each wish to life. Their involvement can span every step of the journey – from referral and planning to the wish experience itself. World Wish Month culminates on World Wish Day, April 29 – the anniversary of the wish that inspired the Make-A-Wish movement. On that day in 1980, a…

Disney Launches Global Create 100 Campaign to Celebrate Creativity and Support Make-A-Wish With $1 Million Donation

September 11, 2023August 7, 2023 Stuart Mitchell

Create 100 has been launched recently, a global celebration of creativity marking 100 years of Disney storytelling. Some of the world’s most renowned visionaries and next generation talent across fashion, music, art and more have donated artworks, items and experiences inspired by their personal connection to stories and characters across Disney, Pixar, Marvel, Star Wars and 20th Century, to benefit Make-A-Wish®. To begin, Disney is commemorating the launch with a $1 million donation to Make-A-Wish to support the granting of life-changing wishes for children with critical illnesses. “Disney’s timeless stories…

Make-A-Wish Launches Wishes Need Stars Like You in Conjunction with 40th Anniversary

May 11, 2020May 3, 2020 Stuart Mitchell

On the 40th anniversary of the wish that inspired the founding of Make-A-Wish, the organization that grants life-changing wishes for children with critical illnesses worldwide. After 40 years of wish granting, Make-A-Wish has proven time and time again that light can shine in even the darkest and most uncertain times. Make-A-Wish remains committed to delivering hope to wish kids and their families despite facing an unprecedented number of wishes waiting to be granted. As a result, Make-A-Wish is using April 29, recognized annually as World Wish Day, to launch Wishes…

Make-A-Wish launches STARboard

March 5, 2020March 2, 2020 Stuart Mitchell

Make-A-Wish have always strived to be a child-led charity and we’re now well and truly putting young people at the beating heart of our activities by setting up STARboard, our very own committee of Children and Young people. In setting up STARboard, each child’s wish will form the foundation of our organisation. By giving children a voice, they will fundamentally shape the way we work, inform the charity’s decisions and guide us in the right direction. The creation of STARboard is part of our mission to ensure every wish has…

The Walt Disney Company and Make-A-Wish® Launch #FriendLikeMe Challenge with Will Smith in Celebration of Studio’s Upcoming Release “Aladdin”

May 7, 2019May 5, 2019 Stuart Mitchell

The Walt Disney Company and Make-A-Wish® launched the #FriendLikeMe Challenge today – World Wish Day® – to celebrate the May 24, 2019 release of the studio’s much anticipated new movie, “Aladdin.” Movie tickets are on sale now. The #FriendLikeMe Challenge is part of a global cause marketing campaign supported by two Make-A-Wish wish granters, Disney and Will Smith. The actor/recording artist, who stars in Disney’s “Aladdin” as the wish-granting Genie, encourages fans and celebrities to participate in the campaign and help show the world: Where there’s a wish, there’s a…