Day: 16 May 2019

Kellogg Moves to Responsibly Sourced Corn for Kellogg’s Corn Flakes® Sold in Europe

Stuart Mitchell

In recognition of Earth Day, Kellogg’s are celebrating an important milestone on their sustainability journey: they’ve moved to using responsibly sourced corn for all Kellogg’s Corn Flakes® sold in Europe.  This means that it’s produced with corn grown and harvested in accordance with environmental and social best practices. Kellogg’s posted the following on their site: Increasing transparency with first sustainability on pack messageWe know that people are interested in understanding how their foods are made and want reassurance that it’s not only delicious, but that it also is made responsibly.…

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IKEA encourages walking (and public transport) to their most sustainable store

Stuart Mitchell

IKEA have recently launched their most sustainable store in Greenwich, London. The store includes a range of green features, such as solar panels and rainwater collection systems, and will have a roof garden open for use by the local community. It was built from renewable construction materials and even boasts a range of sustainable furniture. And panic not, there are a range of delivery options are available at the store, including 24-hour delivery for those living in Greenwich and a bike courier service. So you won’t have to haul your…

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Information Commissioner’s Office (ICO) launches ‘Be Data Aware’ campaign

Stuart Mitchell

In our data-driven world, it’s more important than ever to know who is using people’s personal data, and why. The Information Commissioner’s Office (ICO) is launching the ‘Be Data Aware’ campaign to help people understand how organisations might be using their data to target them online, and how people can control who is targeting them. This includes understanding how organisations use people’s data to reach them with social media adverts to market goods or services and for political marketing. The ICO’s ongoing investigation into the use of data analytics for political purposes…

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Samaritans launch ‘Samarathon’ ahead of Mental Health Awareness Week

Stuart Mitchell

Samaritans wants to motivate more people to get active to improve their mental wellbeing, rather than focus on a physical endurance challenge that requires participants to run 26.2 miles in one stretch. That is why ‘Samarathon’ invites the nation to go at their own pace, take part with friends and family this summer and raise money to help us be there for those struggling to cope. Samaritans CEO Ruth Sutherland said: “We all know that keeping physically fit has a positive impact on someone’s mental wellbeing. Living in a world…

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Proof Alliance & Colle McVoy Launch New Campaign

Stuart Mitchell

The world has wildly different opinions on the amount or what kind of alcohol is “safe” to consume during pregnancy. And information found on social media, blogs and other online sources is even more contradictory and damaging. There is no known safe amount of alcohol use during pregnancy, according to the CDC. Yet, the fact remains that 1 in 20 children in the US have an FASD. Using truth on drinking during pregnancy in compelling ways to overcome generations of misinformation, bias and untruths, Proof Alliance’s latest marketing campaign, created in partnership…

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