Tag: sustainability

New Study By MAGNA, Project Drawdown And Teads Finds People Believe Sustainability Is Important But Perceive Cost And Convenience Barriers

Stuart Mitchell

MAGNA, the investment and intelligence arm of IPG Mediabrands, today announced the release of a study conducted in partnership with Teads, the global media platform, and Project Drawdown, a nonprofit focused on climate solutions, entitled Sustainability Speaks: Breaking the Barrier of Climate Communication via the MAGNA Media Trials program. To uncover data about consumers’ perceptions of brands’ sustainability endeavors, MAGNA Media Trials and Teads sought to better understand the consumer perspective on sustainability, especially as it relates to barriers that prevent a more sustainable lifestyle. The results of the study…

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Discovery Education and Leading Corporate and Nonprofit Partners Launch First-of-Its-Kind Initiative Supporting Sustainability

Stuart Mitchell

Discovery Education, the worldwide leader in education solutions, recently announced it has partnered with Subaru of America, Inc., LyondellBasell, Nucor, Honeywell, and the National Environmental Education Foundation (NEEF) to launch the Sustainability Education Coalition. This first-of-its-kind initiative is focused on empowering over 10 million students by 2030 to serve as ambassadors for sustainability by providing the digital resources K-12 students need to make informed decisions and take responsible actions supporting sustainability.   Coalition partners are united in the goal of empowering tomorrow’s changemakers by connecting classroom learning to various sustainability…

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Asda becomes first British retailer to stock vertically grown salad in bid to improve sustainability

Stuart Mitchell

Asda has announced that it has become the first UK supermarket chain to stock a range of bagged salad nationally and online which has been grown in ‘vertical farms,’ which reduce the amount of energy and water needed to grow. A new British salad range brand, Homegrown, is being launched in Asda this week. The range includes three SKUs: 80g Mixed Salad, 60g Rocket and 80g Hot & Peppery Cress. Grown using 90% less water than traditional farming, and powered by 100% renewable energy, the products grown all year round…

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Masdar celebrates the work of Emirati Women sustainability champions

Stuart Mitchell

Masdar is honoring the outstanding achievements and invaluable contributions of remarkable Emirati women who are working to build a sustainable future for all. A new campaign, launched by Masdar in celebration of Emirati Women’s Day, features prominent Emirati sustainability pioneers who are at the forefront of the UAE’s global sustainability mission, alongside several young Emirati women who are set to be amongst the next generation of sustainability leaders. The campaign also spotlights the work of WiSER (Women in Sustainability, Environment and Renewable Energy), Masdar’s global platform that champions women as…

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GARM starts work on Media Sustainability

Stuart Mitchell

The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the success of its Brand Safety and Suitability work and to create a cross-industry collaboration that designs voluntary frameworks that will reduce our industry’s impact on the planet. The effort forms part of WFA’s membership of Ad Net Zero and delivering on its goals of building an industry-wide approach to measure the carbon emissions of media campaigns. It will sit alongside WFA’s Planet Pledge and the sustainability goals expressed in the WFA’s…

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