Day: 20 May 2019

Skechers to Launch Charitable BOBS Collection Featuring Scooby-Doo and Friends

Stuart Mitchell

Ruh-Roh! Global footwear industry leader Skechers has announced that it has partnered with Warner Bros. Consumer Products to introduce a collaboration on its BOBS from Skechers footwear that will feature the world-famous mystery solving canine Scooby-Doo – plus the lovably shrewd Droopy Dog, streetwise con Top Cat and sweet Southern Huckleberry Hound. “We wanted to add animated star power to our successful BOBS from Skechers collection, and Scooby-Doo and friends really raise the bar,” said Michael Greenberg, president of Skechers. “We’ve had great success helping shelter pets over the years…

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Smithfield Foods and RAE Partner to Produce Renewable Energy while Restoring Missouri’s Natural Environment

Stuart Mitchell

Smithfield Foods, Inc. and Roeslein Alternative Energy (RAE) have formed a joint venture called Monarch Bioenergy to produce renewable natural gas (RNG) across Smithfield’s hog farms in Missouri. This partnership converts manure collected from Smithfield farms into RNG, while simultaneously delivering ecological services and developing wildlife habitat. Once complete, all Smithfield company-owned finishing farms in Missouri will have the infrastructure to produce RNG, resulting in approximately 1.3 million dekatherms of RNG annually, which is the equivalent to eliminating 130,000 gasoline vehicles. “This joint venture represents our continued commitment to doing business in…

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Get the Recognition You Deserve at Ethical Corporation’s Global Awards 2019

Stuart Mitchell

Back for the 10th year running, Ethical Corporation’s Responsible Business Awards 2019 are the world’s leading awards ceremony celebrating responsible business excellence. This is your opportunity to be acknowledged as a leader in the world of responsible business. Being a truly international competition, the Awards welcome nominees from all over the world. They recognise genuine, truly innovative and meaningful approaches to making responsible business a reality – a perfect reward for all your team’s hard work and achievements.  As always, the awards categories are geared to rewarding the leading sustainable corporate brands…

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PepsiCo Goes Beyond the Bottle with New, Mobile-Enabled Hydration Platform

Stuart Mitchell

Built to reflect how people drink water today, the new hydration platform from PepsiCo, Inc. is a connected ecosystem that responds to the rise in consumption of low-and-no-sugar drinks as well as heightened focus on plastic’s effect on the environment. As part of PepsiCo’s Beyond the Bottle efforts, the new system makes it easier for people to stay hydrated with great-tasting beverages, digitally track their hydration, and help meet the growing consumer demand for more sustainable packaging. Following PepsiCo’s recent acquisition of SodaStream, the platform is the next step along PepsiCo’s…

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CAP – Paws and clause: Avoiding an advertising cat-astrophe when featuring animals

Stuart Mitchell

The CAP have released a post called: Paws and clause: Avoiding an advertising cat-astrophe when featuring animals. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As a nation of animal lovers, featuring animals in ads is a sure fire way to stir consumers’ emotions and encourage them to engage with a product or brand, but when marketers depict or imply any kind of harmful…

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