Day: 25 May 2019

Stroke Association Launches Rebuilding Lives campaign

Stuart Mitchell

Every five minutes, stroke destroys lives. We can help rebuild them. When stroke strikes, part of your brain shuts down. And so does a part of you. That’s because a stroke happens in the brain, the control centre for who we are and what we can do. Life changes instantly. Dominic Brand, Executive Director of External Affairs at the Stroke Association has written a blog post where he goes into more details about the thoughts behind the campaign, which we have included below: Stroke is extremely common and yet remarkably…

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‘Plays on the Internet’ helps tackle online safety through theatre

Stuart Mitchell

In collaboration with Plusnet, children’s author Konnie Huq and Theatre Group Chickenshed Internet Matters have created a trilogy of plays to educate families on internet safety. As their research shows that 75% of parents with children aged 4 -16 years old want to learn more about how to keep their children safe online but don’t know where to start, the plays are a great way to help children learn about these issues in a dynamic way. Acting out a safer digital life The plays launched on April 29th with a…

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VICE and McCann London interrupt the ‘LoFi study beats’ Youtube stream in response to the concerning rise in mental health issues for students

Stuart Mitchell

YouTube live streaming phenomenon College Music has launched, ‘LoFi Beats Suicide’ in response to the concerning rise in mental health issues for students, as well as a notable trend of viewers seeking support on their channel. The new initiative is using their YouTube Live channel to land a powerful message about suicide prevention and the many ways students can seek help and support during exam period, supported by youth media brand VICE. McCann consulted with The Samaritans when developing the character’s story. Lofi study beats have become a YouTube phenomenon,…

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Accenture Interactive Launches Groundbreaking Artificial Intelligence Solution to Tackle Elderly Loneliness

Stuart Mitchell

Accenture has released a groundbreaking new project for one of Sweden’s largest energy suppliers, Stockholm Exergi. Dubbed Memory Lane, the solution works with Google Voice Assistant and uses a unique conversational artificial intelligence which allows people, particular the elderly, to capture memorable stories for future generations while also providing companionship. Memory Lane is being used by Accenture Interactive and Stockholm Exergi to address the challenges of elderly loneliness and provide an innovative social solution. Engaging with people through a smart speaker, Memory Lane enables a conversation by inviting someone who…

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Getty Images, Verizon Media and the National Disability Leadership Alliance reach new milestone in pursuit of authentic visual representation of people with disabilities

Stuart Mitchell

On Global Accessibility Awareness Day, Getty Images, Verizon Media, and the National Disability Leadership Alliance (NDLA) celebrate the anniversary of The Disability Collection. Launched one year ago to champion authentic representation, the collection has grown to include over 1,000 curated images devoted to portraying individuals with disabilities more accurately. The collection has been thoughtfully curated in partnership with the NDLA, a cross-disability coalition led by 17 national organizations headed by people with disabilities, and follows a stringent set of photographic guidelines that prioritize intersectionality. The development of The Disability Collection…

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