ITV Announces New Social Purpose Targets, and Creates Award-winning Campaigns

ITV has developed a new Social Purpose strategy and set ambitious targets to drive meaningful change, which are published in our report released this week.  With the massive reach of our platforms, much-loved shows and creative talent we have an ability to shape culture for good. We have identified four priorities where we want to make significant difference, externally and internally. These are: championing better mental and physical health for all; fostering creativity by embracing diversity; reducing our impact on the environment; and giving back.  Better health is the social cause we…

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Hallmark Develops Artistic Card Range From Take-Away Coffee Cups

Each year in the UK 2.5 billion take-away cups are estimated to be thrown away. That’s why Hallmark is working in collaboration with prestige paper innovator James Cropper, inventors of the world’s first recycling process dedicated to upcycling take-away cups and turning them into beautiful papers. As two family businesses with caring and innovation at the heart of all they do, the companies are working towards a world that’s less wasteful, more beautiful and creating a moment to show you care with a card. Alison Murnane, at Hallmark Cards, commented,…

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The Legacy of the Refugee Olympic Team Rio 2016 Lives on Through the Olympic Refuge Foundation

When the first-ever Refugee Olympic Team competed in Rio de Janeiro in 2016, it signalled the beginning of a remarkable and crucial set of initiatives which have thrown a lifeline to tens of thousands of refugees forced to flee their homes. The 10 athletes competing under the Olympic flag at Rio 2016 captured the world’s attention through their bravery, courage and athletic skill, and another Refugee Olympic Team is set to participate in the Olympic Games Tokyo 2020. Just as importantly, the Refugee Olympic Team Rio 2016 provided the impetus…

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Bob’s Red Mill Furthers Commitment to Food Access Through Partnership with No Kid Hungry

Whole grains leader Bob’s Red Mill is building on years of support for the Oregon Food Bank, Zenger Farm and other organizations striving to provide healthful meals and nutrition education to Oregonians, with a $150,000 commitment to No Kid Hungry, a national campaign to end childhood hunger in America. Working to provide meals of substance to all people is in the company’s DNA, beginning with the company’s founders Bob and Charlee Moore, who have donated millions through the years to university programs and nutrition schools. Throughout the past decade, the…

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Athleta & Allyson Felix Join Forces to Empower Women & Girls Through Sports

Athleta and Allyson Felix announce they are joining forces to empower women and girls through sports. In a wide-reaching partnership, Allyson, one of the most decorated track and field athletes in US history, will become Athleta’s first-ever sponsored athlete. Allyson joins Athleta as an athlete, mother and activist, in support of a female athlete’s holistic life. “In talking with Athleta, it quickly became clear – this was the right fit,” said Allyson Felix. “It was important for me to find a partner that championed my values. I am particularly moved…

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