Tag: ITV

Joint comment responding to Health Minister’s statement on brand advertising

Stuart Mitchell

The Minister for Health and Social Care Ashley Dalton has issued a written ministerial statement (WMS) reiterating the Government’s view that pure brand advertising is not in scope of the incoming advertising restrictions on Less Healthy Foods. The incoming restrictions are due to come into force on October 1, 2025 across online channels and a pre-9pm TV watershed. The Advertising Association, Channel 4, ISBA, ITV, Paramount, and STV have issued a joint statement in response: “We strongly welcome today’s statement from the Department for Health and Social Care, in the context of the urgent…

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ITV publishes Climate Transition Plan

Stuart Mitchell

In what is believed to be a first in the global media industry, ITV has published its initial Climate Transition Plan.  ITV is on track to meeting its net zero target with emissions it controls down 52% compared to a 2019 baseline, and emissions it influences down 17% in the same period. This is being achieved through both the company’s offices and operations, such as solar panels on the roof of a barn in Emmerdale and switching to company hybrid or electric vehicles, and through innovations on ITV’s productions including…

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ITV & S4C sign up to the Coalition for Change, joining major UK broadcasters

Stuart Mitchell

ITV and S4C are the latest UK broadcasters to sign up to the TV Coalition for Change (CFC), the body seeking to improve working conditions for freelancers in the UK TV industry. They join an impressive roll call of some of the biggest names in UK broadcasting including Channel 4, BBC, Sky, UKTV, Channel 5 and Amazon Prime Video among many others. They have all agreed to support the Coalition for Change by adopting the Freelance Charter in its mission to update freelancer engagement practices and to improve the working culture for…

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Broadcasters unite to create ‘passports’ to support inclusion

Stuart Mitchell

Seven of the UK’s main broadcasters have come together to create access and inclusion ‘passports’ that will remove barriers and support better inclusion of disabled people and other colleagues at work. Channel 4, ITV, BBC, STV, UKTV, S4C and Paramount UK have consulted to agree a similar approach which will see broadcasters encouraging staff to communicate their adjustment needs. The access and inclusion passports, adopted from an initiative formally introduced at the BBC in 2019, will be confidential and will support conversations with line managers to  ensure disabled colleagues and…

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ITV and Veg Power’s Eat Them To Defeat Them launches new 2022 campaign

Stuart Mitchell

ITV and Veg Power’s award-winning health-eating campaign, Eat Them To Defeat Them, returns for 2022 with the aim of one million children receiving activity packs. Since the campaign debuted in January 2019, Eat Them To Defeat Them has led to sales of almost one billion additional children’s portions of vegetables – worth just under £92 million.  Proven to get children to eat more vegetables, this year the TV campaign aims to reach 70 percent of households with primary school-aged children, with further reach through a schools programme designed to inspire kids to eat…

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