Month: September 2019

Publication of the report of the G7 Gender Equality Advisory Council

Stuart Mitchell

The G7 Gender Equality Advisory Council has released its Recommendations for advancing gender equality and the empowerment of girls and women and Call to Action. The Advisory Council has identified 79 good practices in gender equality laws in 4 sectors (violence, economic empowerment, education and health, discrimination) and in all regions of the world. It calls on the leaders of the G7 and other countries to commit themselves, through the “Biarritz Partnership”, to adopt and implement progressive legislative frameworks for gender equality, drawing on its recommendations. In particular, it calls on the leaders to: End…

Read More

Foresters Friendly Society Crowns Volunteer Lifeboat Man Winner Of Unsung Hero Competition

Stuart Mitchell

With two thirds (66%) of the public thinking everyday heroes go unacknowledged – and 44% wanting to talk more openly about the selfless acts of others – Foresters Friendly Society, the mutual financial services provider, ran a UK wide competition to find the nation’s Unsung Hero. Entrants told Foresters about their ‘Unsung Hero’s’ tireless efforts, and how their volunteering benefitted their local community. Having received close to 100 unique and moving online entries, submitted from a combination of both existing members of Foresters and the public, the judges faced a…

Read More

Global Thought Leaders Coming to Johannesburg for Inaugural Advertising Week Africa

Stuart Mitchell

Advertising Week Africa – the very first African edition of the world’s premier event for advertising, creative, entertainment, marketing, media and technology professionals – will be held in Johannesburg from Monday 28 to Thursday 31 October 2019 at 1FOX Precinct. Among the inaugural edition’s confirmed speakers include: Jean Marie Dru – Chairman, TBWA Worldwide Kwame Acheampong – CEO, Mall for Africa Lolu Akinwunmi – Group CEO, Prima Garnett, Africa     Faheem Chaudry – Managing Partner, MC Saatchi Abel, SA Colleen DeCourcy – Co-President and Chief Creative Officer, Weiden + Kennedy Jeff…

Read More

mortierbrigade goes live for Pink Ribbon

Stuart Mitchell

mortierbrigade presents its Pink Ribbon campaign within the context of the De Standaard Solidariteitsprijs (Solidarity Award). This advertisement gathers together all the women pictured in the newspaper on a single page, with the De Standaard news editing team adding it to the paper of 9 August. The Pink Ribbon advertisement by mortierbrigade states that statistics suggest that 2 women in this newspaper will be affected by breast cancer. And the images don’t show random women, just women featured in this edition. The controversy surrounding this message is in the fact…

Read More

Charity Partnership reaches £1m target – two years ahead of schedule

Stuart Mitchell

Leading children’s charity Action for Children and transport group FirstGroup announced today that they have reached their £1 million partnership target just over a year into a three-year project. The funds raised provide mental health support for vulnerable and disadvantaged children across the UK. FirstGroup colleagues cycled, skipped, baked and even sky-dived to fundraise for Action for Children, in addition to corporate donations and the commercial value of gift in kind advertising space on FirstGroup’s bus and rail networks helping to meet the target. With one in eight children suffering…

Read More