Charity Partnership reaches £1m target – two years ahead of schedule

Leading children’s charity Action for Children and transport group FirstGroup announced today that they have reached their £1 million partnership target just over a year into a three-year project. The funds raised provide mental health support for vulnerable and disadvantaged children across the UK. FirstGroup colleagues cycled, skipped, baked and even sky-dived to fundraise for Action for Children, in addition to corporate donations and the commercial value of gift in kind advertising space on FirstGroup’s bus and rail networks helping to meet the target. With one in eight children suffering…

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ASHA launches new brand identity for Action for Children

Action for Children is one of the UK’s largest children’s charities. The charity’s 7,000 staff and volunteers operate over 476 services, improving the lives of 387,000 children, teenagers, parents and carers every year. In October 2018, Action for Children appointed Agency ASHA to develop a clear, simple and engaging expression of who they are, what they do and the positive solutions they bring to families and children across the UK. ASHA has created a new signature mark in the shape of a star, to enable the charity to clearly badge…

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Action for Children tops employee vote to become FirstGroup’s next £1m charity partner

Children’s charity Action for Children is set to become the new national partner of transport operator FirstGroup. The two organisations will form a three-year partnership potentially worth around £1 million in cash, fundraising, and the commercial value of gifts in kind. Action for Children was chosen following a ballot of thousands of employees and will be the main beneficiary of FirstGroup’s corporate responsibility activities across its UK businesses; First Bus, Great Western Railway, Hull Trains, South Western Railway and TransPennine Express. The partnership is a key part of the company’s…

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Action for Children launch new advert

Action for Children launches a new advert featuring actor Larry Lamb interviewing a social worker about shocking levels of child abuse and neglect. Children family practitioner Anne-Marie Cowell tells Lamb about some of the case she has worked with. Anne-Marie is one of the Charities family support practitioners which means that she helps children and families who are struggling with neglect, domestic violence and difficult behaviour. She states: “I came to work with children in care because I was kind of fascinated by the awful story of Baby P and when…

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