Africa | Ethical Marketing News

Octopus Energy launches landmark Africa energy fund

July 20, 2025June 27, 2025 Stuart Mitchell

Octopus Energy’s generation arm is taking the next big step in its global green mission, launching its first African energy fund to turbocharge investment in one of the world’s most promising renewables markets. Launched at the Africa Energy Forum in Cape Town today, the Octopus Energy Power Africa Fund (OEPA) is designed to unlock funding that catalyses the continent’s huge clean energy potential – bringing together forward-thinking investors to power communities and businesses with affordable, homegrown, green energy. Starting with projects across Sub-Saharan Africa, OEPA plans to invest in game-changing…

New Report Unveils Vital Role of Ethics in Shaping Africa’s PR Landscape

June 28, 2024May 20, 2024 Stuart Mitchell

The Public Relations and Communications Association (PRCA) Africa has published its third annual study, the second in its partnership with the African Public Relations Association (APRA), examining the state of PR and communications practice and ethics in Africa. This collaborative effort underscores PRCA Africa and APRA’s commitment to advancing ethical standards and industry excellence across the African continent. The 2024 research marks a significant milestone with the highest number of responses to date, totalling 365 participants from various African countries. Among the key findings, South Africa emerged as the leading…

Charity adverts supporting international causes still focus predominantly on Africa

February 28, 2024January 30, 2024 Stuart Mitchell

There is a continued predominance of images with African characters in charity adverts supporting international causes, but on the whole the images used in charity fundraising appeals are improving – according to new research by the University of East Anglia (UEA). The study, conducted over a six-month period in 2021, examines 541 images found in 17 national weekend newspapers in the UK. All the adverts were characterised as supporting issues in countries overseas. In the past charities have been criticised for their shock tactics and using images of suffering…

Addressing the digital gender divide in Africa through the African Girls Can Code Initiative

November 4, 2021October 11, 2021 Stuart Mitchell

Globally, 3.7 billion people do not have access to the internet. Half of them are women. In some parts of the world the digital gender divide has been shrinking, but data shows it is growing in Africa. The pandemic has shown that access to technology is not a luxury anymore, it is a necessity, especially for girls. There is a gender digital divide globally: girls are disadvantaged when it comes to digital adoption, have lower levels of access to and use of digital technology than boys, and often they are…