Tag: Africa

Charity adverts supporting international causes still focus predominantly on Africa

Stuart Mitchell

There is a continued predominance of images with African characters in charity adverts supporting international causes, but on the whole the images used in charity fundraising appeals are improving – according to new research by the University of East Anglia (UEA).  The study, conducted over a six-month period in 2021, examines 541 images found in 17 national weekend newspapers in the UK. All the adverts were characterised as supporting issues in countries overseas.   In the past charities have been criticised for their shock tactics and using images of suffering…

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Addressing the digital gender divide in Africa through the African Girls Can Code Initiative

Stuart Mitchell

Globally, 3.7 billion people do not have access to the internet. Half of them are women. In some parts of the world the digital gender divide has been shrinking, but data shows it is growing in Africa. The pandemic has shown that access to technology is not a luxury anymore, it is a necessity, especially for girls. There is a gender digital divide globally: girls are disadvantaged when it comes to digital adoption, have lower levels of access to and use of digital technology than boys, and often they are…

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Starbucks To Offer Reusable Cup-Share Program In All Europe, Middle East and Africa Stores By 2025

Stuart Mitchell

Starbucks has announced that it will introduce a unique reusable Cup-Share program in all of its 3,840 stores in Europe, Middle East, and Africa by 2025 as it looks to reduce the amount of its single use waste. An initial trial will begin over the coming months in the U.K., France and Germany expanding shortly thereafter based on local operations, regulations, and customer feedback. Introducing and scaling a reusable Cup-Share initiative in EMEA is a key part of Starbucks global commitment to reduce single use cup waste and goal to…

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Global Alliance opens two new offices in Africa and North America

Stuart Mitchell

Global Alliance for Public Relations and Communication Management (Global Alliance) announces in partnership with Public Relations Society of Kenya (PRSK) and Public Relations Society of America (PRSA) the opening of two new offices in Nairobi, Kenya and New York, USA to provide liaison and communication support for the various activities and programmes undertaken in the regions of Africa and North America, respectively. This brings to four the number of Global Alliance offices around the globe. Currently, Global Alliance has its head office in Lisbon, Portugal serving the world and an…

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Save the Children works with drama group to spread life-saving messages to halt spread of COVID-19

Stuart Mitchell

A fleet of vehicles equipped with loudspeakers and signboards have been on the move through North Darfur and Kordofan in Sudan, sharing messages about handwashing, social distancing and other ways to prevent the spread of COVID-19. Save the Children has recruited a local drama group to bring life and animation to the messages, which are also being played on local radios as well as fixed loudspeakers. In front of a hospital in Kordofan, the group demonstrated social distancing and distributed leaflets on COVID-19 prevention, while also broadcasting messages on loudspeakers.…

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