Month: November 2019

Seno Medical and “Know Your Lemons” Highlight Importance of Education and Self-Exam for Early Breast Cancer Detection

Stuart Mitchell

A recent survey of women in the Netherlands found that 79 percent of respondents diagnosed with breast cancer noticed symptoms prior to being diagnosed. Seno Medical Instruments, Inc. (Seno Medical), a Texas-based medical imaging company developing breakthrough breast cancer diagnostic technology, teamed up with the Know Your Lemons campaign to conduct the survey in the Netherlands, which has one of the highest incidence rates in the world, during October’s Breast Cancer Awareness Month. Sponsored by the international breast cancer charity, the Know Your Lemons Foundation focuses on breast health education to overcome taboos,…

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Don’t Just Share the Photo, Share the Meal During the #MeijerSimplyGive Hashtag Campaign

Stuart Mitchell

In an effort to help feed even more hungry families across the Midwest, Meijer is capitalizing on today’s social behavior of posting food photos to social media through a hashtag campaign called Don’t Just Share the Photo, Share the Meal. For each food photo publicly posted, or each Meijer Simply Give post shared, with the #meijersimplygive on Facebook, Instagram and Twitter, Meijer will contribute a meal to its Simply Give program, up to $1 million. According to Feeding America, $1 equals 10 meals. “This holiday season, we really wanted to…

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YMCA urges government to deliver ‘new era for young people’ ahead of General Election

Stuart Mitchell

With less than a month to go until the UK votes for its next government, YMCA has released its manifesto calling on political parties and candidates to deliver a new era for youth, with policies tailored to give each young person the opportunity to live their best lives. Based on the aims and concerns of young people across England and Wales, YMCA’s manifesto outlines seven primary recommendations to help improve the lives of young people and their communities. On top of restricted housing opportunities and financial uncertainty, young people are…

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CAP – Some *bleeping* useful advice on profanity [*contains strong language*]

Stuart Mitchell

The ASA/CAP have released a post called: Some *bleeping* useful advice on profanity [*contains strong language*]. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Swear words in advertising often attract attention (and complaints!) – But does the context make a difference?  And is ‘swearing’ in ads ever acceptable? Read on for some useful advice on how to avoid making the ASA ‘curse a blue…

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The Ad Council Announces New Members of Board of Directors

Stuart Mitchell

The Ad Council, America’s leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at its fall meeting yesterday. The Board is chaired by David Fischer, Chief Revenue Officer, Facebook. Jacki Kelley, President and Chief Client Officer U.S. of Dentsu Aegis Network, has been named Vice Chair of the Board. Kelley previously served on the Board from April 2017-March 2019 as a representative of Bloomberg LP; she also served on the Executive Committee from June 2018-March 2019. New members of the…

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