Tag: The Ad Council

The Ad Council and TVB Launch 22nd Annual Project Roadblock to Prevent Buzzed Driving

Stuart Mitchell

The Ad Council, in partnership with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Television Bureau of Advertising (TVB), today announced the launch of the 22nd annual Project Roadblock. Each year, local broadcast TV stations across the country donate airspace to Buzzed Driving Prevention public service advertisements (PSAs) during the holiday season, reminding holiday travelers about the dangers of buzzed driving and encouraging them to plan ahead for a safe ride. Project Roadblock spans the six-day period between December 26 and 31, with a special…

Read More

Game On For Mental Health: The Ad Council, Star Athletes Encourage Fans to Care for Their Minds

Stuart Mitchell

The Ad Council recently announced an expansion of its “Love, Your Mind” mental health campaign to encourage people nationwide to prioritize their mental health, featuring a partnership with 17 professional athletes as well as major sports leagues, media companies and top brands. Tapping into the cultural power of sports, the “Love, Your Mind” Playbook – developed in collaboration with the Huntsman Mental Health Foundation and the Arthur M. Blank Family Foundation – offers tools and resources to show people how to prioritize their mental health every day. The new initiative…

Read More

The Ad Council Elects New Members to Its Board of Directors

Stuart Mitchell

The Ad Council, the nonprofit behind many of America’s most impactful communications programs that inspire action and accelerate social change, elected 33 new members to its Board of Directors. Chaired by Rita Ferro, President of Global Advertising at The Walt Disney Company, the Ad Council’s Board of Directors is comprised of leaders across business, marketing, media and tech. Board members provide critical insights and financial support to advance the nonprofit’s work to drive impact around the most pressing issues facing people in the U.S., including firearm injury prevention, mental health…

Read More

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health

Stuart Mitchell

The Ad Council, Huntsman Mental Health Foundation and Amazon Ads have collaborated to launch “The Mind Set,” an interactive experience designed to show audiences how taking care of their mental health can help them reach their goals. As part of the “Love, Your Mind” campaign, “The Mind Set” leverages the stories of three inspiring athletes – Skylar Diggins, Laurie Hernandez and Chaunté Lowe – in national public service advertisements (PSAs) and a new online experience, YourMindIsTheMVP.com. “The Mind Set” website showcases each athlete’s journey with mental health and allows users…

Read More

The Ad Council Elects 17 New Members to Its Board of Directors

Stuart Mitchell

The Ad Council, America’s leader in leveraging the power of communications to inspire action and accelerate change around the nation’s most pressing issues, elected 17 new members to its Board of Directors at its biannual Board meeting yesterday. Along with welcoming a new group of leading marketing, media and business executives, the nonprofit organization also elevated Carla Hassan, Chief Marketing Officer, JPMorganChase, to the role of Vice Chair. Chaired by Tara Walpert Levy, VP, Americas at YouTube, the Ad Council’s Board of Directors harnesses industry leaders’ vast and varied expertise…

Read More