With Veterans at Far Greater Risk of Gun Suicide, New National Campaign Promotes Safe Firearm Storage to Save Lives

Veterans make up roughly 7% of U.S. adults, but they account for 18% of the nation’s gun suicide deaths. Brady and the Ad Council are launching new digital video public service advertisements (PSAs) for their End Family Fire campaign: “Service Never Stops .” The series features real Veterans encouraging their fellow Veterans to store their firearms securely to protect themselves and their loved ones. Directed and produced by creative teams that included Veterans, the PSAs raise awareness about the risks of “family fire,” a shooting involving an improperly stored or…

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Instagram and TikTok Stars Join Seize the Awkward to Help Young Adults Maneuver Life Changes and the Continued Fallout of COVID-19

In support of National Suicide Prevention Month, World Suicide Prevention Day (September 10th), and as many young adults re-enter the classroom and workplace, Seize the Awkward is launching a partnership initiative to equip young people with the resources and encouragement to reach out to a friend about mental health. A joint effort between the American Foundation for Suicide Prevention, The Jed Foundation (JED), the Ad Council, and creative agency Droga5, the national award-winning campaign informs teens and young adults of the importance of supporting the mental well-being of themselves and…

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The Ad Council, United Way Worldwide and The Rockefeller Foundation Launch New Campaign to Highlight 211 Service and Provide Support to Those in Need

During a time when America has faced one of the worst economic downturns since the Great Depression, and with ongoing updates to many relief programs, a new national PSA campaign launched by the Ad Council and United Way Worldwide, with support from The Rockefeller Foundation, encourages people to call 211 or visit 211.org , a one-stop network during moments of need. With over 200 agencies and thousands of caring local experts across all 50 states, 211 provides help in navigating support services and accessing essential benefits to help build a…

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The Ad Council and COVID Collaborative’s “It’s Up To You” Campaign Highlights Stories from Descendants of the U.S. Public Health Service Syphilis Study at Tuskegee to Help Foster Confidence in the COVID-19 Vaccines

As part of their ongoing COVID-19 Vaccine Education Initiative and “It’s Up To You” campaign, the Ad Council and COVID Collaborative has announced a new short-form documentary in partnership with descendants of the men involved in the U.S. Public Health Service Syphilis Study at Tuskegee. The film, created by director Deborah Riley Draper, production company Coffee Bluff Pictures and creative agency JOY Collective in conjunction with Voices For Our Fathers Legacy Foundation and Black Coalition Against COVID-19, elevates a very personal and often unheard perspective on the legacy of the…

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The Ad Council and USDA Forest Service Encourage Families to Make the Forest Part of Their Story

Ahead of National Get Outdoors Day on June 12, the USDA Forest Service and the Ad Council announced new public service advertisements (PSAs) from the Discover the Forest campaign. Since 2009, the Ad Council and USDA Forest Service’s Discover the Forest campaign has encouraged parents and caregivers to take their families out to the forest to experience and reconnect with nature. The new creative work highlights the power of authentic storytelling to showcase the value of the forest as a place where families can deepen their connection with each other…

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