Tag: The Ad Council

The Ad Council Launches Campaign Highlighting Community-Led Approaches to Preventing Violence and Building Safer Communities

Stuart Mitchell

The Ad Council is launching a new phase of the award-winning “Agree to Agree” youth firearm injury prevention initiative, including new PSAs from Translation that spotlight the lifesaving work of community violence intervention (CVI). As gun violence continues to be one of the most devastating issues affecting children and teens across the country, this new effort shines a light on the work and impact of CVI occurring in cities across the country to promote peace, seed hope and stop cycles of violence. As part of the “Agree to Agree” campaign,…

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The Ad Council Elects 22 Members to Its Board of Directors

Stuart Mitchell

The Ad Council, the nonprofit behind many of America’s most impactful communications programs that inspire action and accelerate social change, elected 22 members to its Board of Directors yesterday at its biannual Board meeting. Chaired by Rita Ferro, President of Global Advertising at The Walt Disney Company, the Ad Council’s Board of Directors brings together senior leaders from across business, marketing, media and technology. The Board offers critical strategic and financial support, fueling the organization’s mission to address the leading issues facing people in the U.S., including firearm injury prevention,…

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The Ad Council Taps Teen Insights, Voices for a Bold New Approach to Teen Mental Health 

Stuart Mitchell

Earlier this month on World Teen Mental Wellness Day, the Ad Council announced the latest expansion of its “Love, Your Mind” initiative with a new effort that will make mental health something teens can more easily talk about, celebrate and share. To help put mental health back in teens’ hands, the Ad Council is collaborating with teen and young adult creators, as well as leading social and digital platforms, to introduce a new word – zill: any action to show love to your mind on good, bad, or whatever days.…

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The Ad Council and TVB Launch 22nd Annual Project Roadblock to Prevent Buzzed Driving

Stuart Mitchell

The Ad Council, in partnership with the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) and the Television Bureau of Advertising (TVB), today announced the launch of the 22nd annual Project Roadblock. Each year, local broadcast TV stations across the country donate airspace to Buzzed Driving Prevention public service advertisements (PSAs) during the holiday season, reminding holiday travelers about the dangers of buzzed driving and encouraging them to plan ahead for a safe ride. Project Roadblock spans the six-day period between December 26 and 31, with a special…

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Game On For Mental Health: The Ad Council, Star Athletes Encourage Fans to Care for Their Minds

Stuart Mitchell

The Ad Council recently announced an expansion of its “Love, Your Mind” mental health campaign to encourage people nationwide to prioritize their mental health, featuring a partnership with 17 professional athletes as well as major sports leagues, media companies and top brands. Tapping into the cultural power of sports, the “Love, Your Mind” Playbook – developed in collaboration with the Huntsman Mental Health Foundation and the Arthur M. Blank Family Foundation – offers tools and resources to show people how to prioritize their mental health every day. The new initiative…

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