Month: November 2019

CAP – International Men’s Day 2019

Stuart Mitchell

The ASA/CAP have released a post called: International Men’s Day 2019. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. 19 November is International Men’s Day (IMD), celebrating men and boy’s diversity and promoting the positive benefits of equality for everyone in society. There are many issues that affect men and boys and advertisers must be careful to avoid making negative generalisations about them. Some issues…

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Credit Suisse launches a Responsible Consumer Fund tracking the UN’s 12th Sustainable Development Goal: “Responsible Consumption and Production”

Stuart Mitchell

Credit Suisse and Lombard Odier have joined forces to launch a responsible consumer fund. The fund provides investors with the opportunity to invest in businesses that stand to benefit from the changes triggered by a world transitioning to a more sustainable economy. Consumer behavior is changing, with people – in particular Millennials – increasingly questioning how we make, use and dispose of goods and services. This has an impact on business models as well as business ecosystems and supply chains and with this disruption comes opportunity for investors. The Credit…

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#AIinPR calls for contributions to literature repository ahead of report launch at Turing Institute

Stuart Mitchell

CIPR’s #AIinPR panel has published a literature repository following an intensive 12-month review of nearly 200 global publications on artificial intelligence and its impact on the professions. The panel is calling on practitioners to submit their own contributions via a shared document which will form the basis of a final report – ‘The Effects of AI on the Professions’ – due to be launched at The Turing Institute on 16 January. All submissions accepted to the repository will be fully credited. The review suggests public relations is significantly behind the curve and sleep walking into…

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#KeepTruthAlive: New UNESCO campaign to commemorate International Day to End Impunity for Crimes against Journalists

Stuart Mitchell

On 2 November, on the occasion of the International Day to End Impunity for Crimes against Journalists (IDEI), UNESCO launched its new global communication campaign #KeepTruthAlive, developed pro bono by the creative agency Doyle Dan Bernbach (DDB Paris), which shines a light on the dangers faced by local journalists around the world. Indeed, in the last decade, 93% of journalists that have been killed were local journalists, many of them covering local issues such as corruption, trafficking and politics. Through a series of photographs, courtesy of Charles Petit, the campaign…

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March of Dimes Launches New Initiatives to Raise Awareness of Maternal and Infant Health Crisis Ahead of World Prematurity Day

Stuart Mitchell

To mark World Prematurity Day on November 17th, March of Dimes launched the #ItsNotFine campaign to improve public awareness of the maternal and infant health crisis. The slogan, “It’s not fine” challenges women to not accept the refrain, “You’ll be fine” prenatal and postpartum. The multi-platform campaign promotes the #ItsNotFine message across digital, print, social media, and on television. “I’m excited to unveil the #ItsNotFine campaign to bring attention to the worsening maternal and infant health crisis. The United States is one of the most dangerous developed nations for childbirth…

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