Month: November 2019

Carlsberg issues latest Green Fibre Bottle update

Stuart Mitchell

During the C40 World Mayors Summit in Copenhagen, Denmark, the Carlsberg Group today issued an update on its journey to create the Green Fibre Bottle, the world’s first “paper bottle” for beer. Made from sustainably sourced wood fibres, it is both 100% bio-based and fully recyclable. The Group also announced it has been joined by other leading global companies that are united in their vision to develop sustainable packaging through the advancement of paper bottle technology. These developments are a continuation of Carlsberg’s sustainable packaging innovation journey and a key…

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British Airways To Become First UK Airline To Offset Carbon Emissions On Flights Within The UK From 2020

Stuart Mitchell

From January 2020, British Airways will become the first UK airline to offset carbon emissions on all its flights within the UK.  All customers flying within the UK next year on flights operated by British Airways will have the carbon emissions from their flights offset by the airline and invested in carbon reduction projects around the world. These quality assured projects will include renewable energy, protection of rainforests and reforestation programmes.   The airline operates up to 75 flights a day between London and 10 UK cities, including Manchester, Leeds,…

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Tennent’s big red T goes green

Stuart Mitchell

C&C Group has announced enhanced investment of €16m (£14.23m) in sustainability for its brand Tennent’s Lager, significantly boosting its contribution to the fight against climate change. Bolstering its existing commitment to responsible production, the investment enables the introduction of pioneering green-technology and strategic partnerships, including: Local sourcing and waste management Over many decades, Tennent’s has built strong relationships with local producers of its ingredients. Made from 100% Scottish barley, sourced from almost 100 farmers at a cost of £7.5m per annum, the beer’s by-products are then entirely recycled for use…

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Drivers set to go carbon neutral with Shell

Stuart Mitchell

Shell will become the first retailer to offset the carbon dioxide (CO2) emissions from customers’ fuel purchases at its UK service stations at no extra cost from October 17, 2019. This will be available at more than 1,000 Shell-branded service stations. According to a recent survey, 71% of people in the UK would like to reduce their CO2 footprints, but nearly half are not clear on the actions they can take. “Switching to an electric vehicle is the best way for drivers to reduce their CO2 footprints and they can…

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CALM Launch ‘Let What’s Inside Out’ with Topshop/Topman

Stuart Mitchell

In an ace new collection of tees, hoodies and sweats, Topman and Topshop have put self care front and centre. The collection takes a novel look at the ways in which we can all support ourselves and our mates — repurposing those familiar fashion care labels and slogan tees with tips for dealing with life’s tough times. Check out the garments here.  To kick off the campaign, CALM and Topshop/Topman are taking over cinemas across the UK with a  30-second film that drives home the benefits of letting what’s inside…

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