Year: 2019

New lobbying guidance welcome but still fails to address fundamental problems says CIPR

Stuart Mitchell

CIPR welcomes new guidance from the Registrar of Consultant Lobbyists and is pleased that our responses to both consultations – in relation to registerable communications and codes of conduct, respectively – have been accepted and will be reflected in the next revision of the guidance. However, there remains concerns that the overall legislation still does not go far enough in providing the public with access to meaningful and accurate information about lobbying beyond consultant lobbying. “These changes are welcome and the Registrar has done a great job within his remit,…

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PRCA relaunches Communication Management Standard (CMS) for the modern workplace

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has announced a range of measures to modernise its Communication Management Standard – the industry’s flagship accreditation scheme for PR businesses and in-house teams. CMS, globally recognised as the kite mark of excellence for communications teams, will now be available to virtual agencies to reflect the growing number of PR agencies operating remotely. As part of the changes, accreditation will operate on a one-year renewal process, as opposed to its existing bi-annual cycle, to ensure CMS-accredited teams remain committed to the highest standards…

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UNESCO and Nara International Film Festival join forces to support women filmmakers from Africa

Stuart Mitchell

On 27th November, UNESCO Director-General met with Japanese film director Naomi Kawase, also director and founder of the Nara International Film Festival (NIFF), and President of Japan Foundation Hiroyasu Ando. They discussed a new joint initiative to promote women in creativity. “Mobility, whether for work, co-production, or participation in a residency, has become an integral part of the regular career of artists and culture professionals. UNESCO and Japan can play an active role in this regard,” said Ms Kawase. Designed as a two weeks immersive residency in Japan for 10…

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Barbara Sinatra Children’s Center Launches “Stop the Secrets that Hurt” Animated Video Series

Stuart Mitchell

The Barbara Sinatra Children’s Center Foundation in conjunction with Wonder Media announced the launch of the “Stop the Secrets that Hurt” educational animated video series. The launch of this program is part of an ongoing national campaign to combat the prevalence of child sexual abuse and to promote awareness and prevention. The “Stop the Secrets that Hurt” video series builds upon the success of the “Protect Yourself Rules” program, which provides animated video content and ancillary learning material to schools and after-school programs throughout the United States and over 1.2…

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Yext Takes Aim at Online Misinformation with First Ever Ad Campaign “The Man Without the Answers”

Stuart Mitchell

Yext, Inc., the Search Experience Cloud company, has launched its first-ever advertising campaign, tapping creative agency powerhouse TBWA\Chiat\Day NY to develop its provocative new platform, “The Man Without the Answers.” With research conducted by Yext revealing 82% of answers about brands online are unverified, the company has taken aim at the spread of misinformation with its new creative campaign. The central piece is a hero 90 second campaign video by award-winning director Kenny Herzog, which takes a comical approach to the spread of fake news and misinformation on the internet. While…

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