Year: 2019

Cannes Lions See It Be It programme 2020 opens for applications

Stuart Mitchell

The Cannes Lions International Festival of Creativity has announced that See It Be It 2020 is now open for applications. In partnership with Spotify, See It Be It is the Cannes Lions initiative aiming to achieve equal gender representation of creative directors and leaders across the global industry. Swati Bhattacharya, Chief Creative Officer, FCBUlka, is appointed as the 2020 See It Be It Ambassador and Madonna Badger, CCO and founder of Badger & Winters, will remain the See It Be It Chair. 15 aspiring women, from across the world, will…

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Hyundai Drives Towards a More Sustainable Future with College Campus Campaign

Stuart Mitchell

Hyundai has collaborated with California universities to spread awareness about water sustainability, an issue affecting the state and the world at large. Students and faculty members from Pepperdine University, Loyola Marymount University, and Santa Clara University will be encouraged to participate in simple ways to better the environment through the Drive the Future: A Hyundai Experience marketing activation. The program will promote water sustainability through a unique tech-forward contest, offer a firsthand look at the future of electrified and fuel cell mobility, explore the importance of sustainable energy, and better…

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SC Johnson Partners With Molecoola to Increase Recycling in Brazil

Stuart Mitchell

SC Johnson has announced a partnership with reverse logistics startup Molecoola to sponsor recycling centers in São Paulo, Brazil, reinforcing the company’s commitment to recycling and sustainability. Consumers can return empty products from any of SC Johnson’s well-known brands, including Mr Muscle®, Glade® and OFF!®, at any of Molecoola’s locations and earn points that can be redeemed using app technology for goods and services. The points can also be used for charitable donations to communities in São Paulo. “We are excited to partner with Molecoola to help increase recycling rates…

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Partners in Preservation Announces 2019 Winners, Honoring the Legacy of Women’s History on Main Streets Across America

Stuart Mitchell

American Express and the National Trust for Historic Preservation, in collaboration with Main Street America, have announced the winners of the 2019 Partners in Preservation: Main Streets program. The 13 winners, including the Savannah, GA birthplace of Girl Scouts founder Juliette Gordon Low and the hometown courthouse of famed author Harper Lee in Monroeville, AL, were determined by a public voting campaign conducted online at VoteYourMainStreet.org. American Express enlisted the support of National Geographic to build the site and to amplify the campaign to their audiences. Members of the public were…

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The Walt Disney Company Partners with U.S. State Department on Third-Annual “Hidden No More” Exchange Program Featuring 50 International Women Leaders in STEM

Stuart Mitchell

The Walt Disney Company has partnered with the U.S. State Department on its third-annual Hidden No More International Visitor Leadership Program, which launched today in Washington D.C. The program was inspired by the 2016 award-winning film Hidden Figures to highlight and advance the important achievements of women and girls in science, technology, engineering, and math (STEM). Hidden No More brings to the United States 50 women from around the world who have excelled in STEM careers including spacecraft engineering, data solutions and data privacy, and STEM-related education. Over the course of the…

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