Year: 2019

The World’s Most Famous Instagram Cat Launches #ShowtheBow Campaign

Stuart Mitchell

Nala Cat, Instagram’s most popular cat with over four-million followers, announced today her #ShowtheBow campaign to raise awareness for pet adoption! #ShowtheBow is part of Nala’s recently launched Love, Nala platform committed to pet health, nutrition and raising awareness around pet rescue initiatives across the nation. Inspired by a bowtie that brought Nala’s moms together, and Nala’s humble beginnings in a shelter, the #ShowtheBow campaign encourages people to adopt and not shop for pets and will help share the great work animal welfare organizations do. For National Cat Day on…

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“You Can’t Imagine the Reward” PSAs showcase heartwarming moments for adopted teens and their families

Stuart Mitchell

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council have launched a new series of public service advertisements (PSAs) that encourage prospective parents to consider adopting teens from foster care. Now with an impressive 15 years spreading awareness about this important issue, the campaign’s newest work uses real stories to reveal the bonds that cement a family together and showcases some of the many moments that make teen adoption so rewarding. “Since our campaign launched 15 years ago, we’ve…

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NSFW (Not Safe for Wheels): DoSomething.org and Chevrolet Launch New Road Safety Campaign For Teens With Support From Actor Kevin Quinn

Stuart Mitchell

Everyone has that friend whose habits are NSFW…Not Safe for Wheels. In 58% of teen vehicle crashes, teen drivers were seen engaging in potentially distracting behavior leading up to the crash. This can include texting and cell phone usage, eating while driving, peer passengers, and more. On foot, studies show that 1 in 5 high school students cross the street while distracted – most while texting or wearing headphones. Getting reminders and tips from friends is one of the most effective ways to keep young people safe in vehicles and…

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3M Launches New Brand Campaign that Demonstrates How Innovation and Action Improves Lives

Stuart Mitchell

3M has launched Improving Lives – an integrated nationwide 3M Company brand campaign across multiple communication channels. Improving Lives tells the stories of science and innovation through the lens of its inventors to emphasize how and why 3M scientists are passionate to create solutions that are meaningful and make people’s lives better. Improving Lives will be unveiled on broadcast TV with the first in a series of high-profile advertisements airing to millions of people during the first World Series game tonight on FOX. 3M will also reach a broad audience…

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30 Companies and Institutional Investors Commit to Take Action to Secure a Healthy and Productive Ocean

Stuart Mitchell

30 companies and institutional investors have signed up to the UN Global Compact Sustainable Ocean Principles committing to take action to secure a healthy and productive ocean. The signatories to the principles include the container ship and supply vessel operator A.P. Møller – Mærsk, food and beverage company PepsiCo, and Norges Bank Investment Management, which manages one of the world’s largest funds with over US$ 1 trillion in assets. “The rapid deterioration of ocean health, which deeply affects biodiversity, coastal communities and the health of the planet, must be urgently addressed,” said Lise Kingo,…

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