Instagram and TikTok Stars Join Seize the Awkward to Help Young Adults Maneuver Life Changes and the Continued Fallout of COVID-19

In support of National Suicide Prevention Month, World Suicide Prevention Day (September 10th), and as many young adults re-enter the classroom and workplace, Seize the Awkward is launching a partnership initiative to equip young people with the resources and encouragement to reach out to a friend about mental health. A joint effort between the American Foundation for Suicide Prevention, The Jed Foundation (JED), the Ad Council, and creative agency Droga5, the national award-winning campaign informs teens and young adults of the importance of supporting the mental well-being of themselves and…

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Red Cross creates a timely new campaign that turns Instagram into a life-saving CPR tool

The Dutch Red Cross, or Het Nederlandse Rode Kruis, is launching ‘Life Saving Stories’, an innovative piece of CPR training on Instagram. The campaign was conceived, developed and produced in-house by 180 Amsterdam, in collaboration with the Red Cross.   The game consists of 35 animated Instagram Stories in which someone is resuscitated after a cardiac arrest based on the rhythm the person taps through the slides. By continuing to tap to the next story, the character stays alive.   With ‘Life Saving Stories’, 180 Amsterdam has, quite literally, tapped into the…

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Instagram for kids What do people have to say about it?

Facebook plans to create an Instagram app for children under 13 years old, to provide them with an age-appropriate alternative to its existing and hugely popular photo-sharing app. This report delves into people’s opinions about Facebook’s latest decision to target children as part of their business plans. Facebook’s move to launch an Instagram app for pre-teens has already met with a lot of resistance from various quarters. Over 100 public health groups and experts from around the world have written to Mark Zuckerberg about the platform’s potential negative impact, while…

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The Mental Health Coalition Brings Together Leading Mental Health Experts With FACEBOOK and Instagram To Destigmatize Mental Health And Connect People To Resources During Pandemic

The Mental Health Coalition (MHC), founded by designer and social activist Kenneth Cole and launched in May of 2020, announces an innovative collaboration with FACEBOOK. Together with MHC’s 27 coalition members, they are introducing a series of creative experiences designed to engage people on FACEBOOK and Instagram in conversations around emotional wellness.  Social media has been a main form of social connection for many in the wake of COVID-19. Physical isolation has made it difficult, and often impossible, for face-to-face interaction; social platforms such as FACEBOOK and Instagram provide communities…

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CAP – Making sure your Instagram advertising doesn’t raise any eyebrows

The ASA/CAP have released a post called: Making sure your Instagram advertising doesn’t raise any eyebrows. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In January the Compliance team published an Enforcement Notice about ads for Botox and other botulinum toxin injections on social media. Botox is a prescription-only medicine (POM) and must not be advertised to the general public. Since this time they’ve…

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