Tag: Instagram

ASA – Joint Partnerships on Instagram – why you still need to disclose

Stuart Mitchell

The ASA/CAP have released a post called: Joint Partnerships on Instagram – why you still need to disclose. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We recently published a ruling upholding complaints against ads from TALA, an active wear company. Four TikToks were posted by Grace Beverley, who created the brand, and two Instagram reels were jointly published by both Beverley and TALA.…

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ASA release new information about various Social Media’s

Stuart Mitchell

The ASA/CAP have released a series of posts based ar ound social media I have enclosed links below, so please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. LinkedIn – Stay (Linked)In-the-Know to stay compliant X (twitter) – X-Rated Advice for Ex-Twitter users YouTube – Stream, watch, advertise? Advice for advertising on YouTube TikTok – ‘Til the tick tock, you don’t stop…creating compliant ads on TikTok!Insta Snapchat – Snappy advice for ads on Snapchat Reddit…

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ASA x Instagram – partnering with creators to raise awareness of the ASA system

Stuart Mitchell

The ASA/CAP have released a post called:  ASA x Instagram – partnering with creators to raise awareness of the ASA system. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re delighted to announce that the ASA has partnered with Instagram and five content creators to publish a series of new videos, aimed at sharing key aspects of the rules that all UK advertisers must…

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Instagram’s global advertising revenue is forecast to reach $71bn in 2024 driven by innovations in AI targeting and monetisation of Reels

Stuart Mitchell

Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers.  WARC Media forecasts Instagram’s advertising revenue to reach $71bn in 2024, driven by parent company Meta’s innovation with AI to assist content recommendation and advertising automation processes, as well as improved monetisation of Reels, its short-form video product.   Alex Brownsell, Head of Content, WARC Media, says: “The recovery of Meta’s ad business in 2023 has been one of the…

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Phoebe Dynevor handed Instagram over to ActionAid for Christmas appeal

Stuart Mitchell

On Thursday 16 December, British actress Phoebe Dynevor, lent her Instagram channel, to Happy (13), Margaret (15) and Christine (20), from Kenya, who have been part of an ActionAid project supporting girls across the country to get back into education.   Phoebe recently met Happy, Margaret and Christine, during a video call to learn more about their lives and their journey back to education through ActionAid’s catch-up centres. For the Instagram takeover, Phoebe’s followers will get a behind-the-scenes peek into the daily lives of Happy, Margaret and Christine, who live in Kilifi county, to see how money donated to ActionAid could help young women like them around the world.    The Instagram takeover is aiming to raise awareness of ActionAid’s Christmas campaign #LetHerLearn which…

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