Tag: Instagram

Instagram’s global advertising revenue is forecast to reach $71bn in 2024 driven by innovations in AI targeting and monetisation of Reels

Stuart Mitchell

Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers.  WARC Media forecasts Instagram’s advertising revenue to reach $71bn in 2024, driven by parent company Meta’s innovation with AI to assist content recommendation and advertising automation processes, as well as improved monetisation of Reels, its short-form video product.   Alex Brownsell, Head of Content, WARC Media, says: “The recovery of Meta’s ad business in 2023 has been one of the…

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Phoebe Dynevor handed Instagram over to ActionAid for Christmas appeal

Stuart Mitchell

On Thursday 16 December, British actress Phoebe Dynevor, lent her Instagram channel, to Happy (13), Margaret (15) and Christine (20), from Kenya, who have been part of an ActionAid project supporting girls across the country to get back into education.   Phoebe recently met Happy, Margaret and Christine, during a video call to learn more about their lives and their journey back to education through ActionAid’s catch-up centres. For the Instagram takeover, Phoebe’s followers will get a behind-the-scenes peek into the daily lives of Happy, Margaret and Christine, who live in Kilifi county, to see how money donated to ActionAid could help young women like them around the world.    The Instagram takeover is aiming to raise awareness of ActionAid’s Christmas campaign #LetHerLearn which…

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Instagram and TikTok Stars Join Seize the Awkward to Help Young Adults Maneuver Life Changes and the Continued Fallout of COVID-19

Stuart Mitchell

In support of National Suicide Prevention Month, World Suicide Prevention Day (September 10th), and as many young adults re-enter the classroom and workplace, Seize the Awkward is launching a partnership initiative to equip young people with the resources and encouragement to reach out to a friend about mental health. A joint effort between the American Foundation for Suicide Prevention, The Jed Foundation (JED), the Ad Council, and creative agency Droga5, the national award-winning campaign informs teens and young adults of the importance of supporting the mental well-being of themselves and…

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Red Cross creates a timely new campaign that turns Instagram into a life-saving CPR tool

Stuart Mitchell

The Dutch Red Cross, or Het Nederlandse Rode Kruis, is launching ‘Life Saving Stories’, an innovative piece of CPR training on Instagram. The campaign was conceived, developed and produced in-house by 180 Amsterdam, in collaboration with the Red Cross.   The game consists of 35 animated Instagram Stories in which someone is resuscitated after a cardiac arrest based on the rhythm the person taps through the slides. By continuing to tap to the next story, the character stays alive.   With ‘Life Saving Stories’, 180 Amsterdam has, quite literally, tapped into the…

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Instagram for kids What do people have to say about it?

Stuart Mitchell

Facebook plans to create an Instagram app for children under 13 years old, to provide them with an age-appropriate alternative to its existing and hugely popular photo-sharing app. This report delves into people’s opinions about Facebook’s latest decision to target children as part of their business plans. Facebook’s move to launch an Instagram app for pre-teens has already met with a lot of resistance from various quarters. Over 100 public health groups and experts from around the world have written to Mark Zuckerberg about the platform’s potential negative impact, while…

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