Year: 2019

Asda accelerates plastic reduction commitments to end of 2020

Stuart Mitchell

Almost a third of Asda’s own-brand plastic packaging will come from recycled materials by the end of next year, under new commitments set out by the supermarket to reduce its plastic use. In a move to accelerate its current commitments, the supermarket has brought forward its target to reach 30% recycled content in its plastic packaging to the end of 2020 – five years ahead of its original deadline – avoiding the use of approximately 19,500 tonnes of ‘virgin’ plastic. Asda has also set out the next stage of its…

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Global Alliance opens Asia-Pacific and China Office

Stuart Mitchell

Global Alliance (GA) President Justin Green signs a Memorandum of Understanding with Mrs. Prita Kemal Gani, Director and Founder of London School of Public Relations (LSPR) and also recently appointed Chair Asia Pacific Regional Council for Global Alliance opens LSPR doors to Global Alliance for Public Relations and Communication Management to set the first Asia Pacific and China Regional Office to be named as the Global Alliance Jakarta HUB starting from December 1st 2019 to November 30,2021. The MOU signing took place after the 10th West Lake PR Forum and…

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This Girl Can and Disney come together to help mums get moving with their kids

Stuart Mitchell

To celebrate the positive impact of families exercising together, Sport England has launched a series of short films, inspired by Disney, that show mums engaging in home-based exercise routines with their children, getting them involved by dancing together to their favourite Disney music.  With Sport England research showing that six in ten (61%) mums would feel guilty about taking time to exercise, rather than spending time with their family, This Girl Can set out to find a partner that could help create fun, family moments that got mums and kids…

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McCann Worldgroup And NCSS Encourage More Open Conversations About Mental Health In “Beyond The Label” Movement

Stuart Mitchell

Now in its second year, the “Beyond the Label” campaign by McCann Worldgroup Singapore and National Council of Social Service encourages both Singaporeans and persons with mental health conditions to take a more proactive stance towards seeking help. This isto address findings from the 2017 Attitude Study, by the National Council of Social Service (NCSS),which found that more than 1 in 2 adults in Singapore are not willing to live with, live nearby or work with a person with mental health condition. Encouraging Singaporeans to open up and talk about…

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‘We must fight disinformation, not purvey it’ – PRCA responds to CCHQ Twitter rebrand

Stuart Mitchell

The PRCA has called on communication professionals to uphold ethical standards after the Conservative Party rebranded its Twitter Account as ‘Fact Check UK’ during last night’s televised leadership debate. The @CCHQPress account – belonging to the Tory press office – was renamed “factcheckUK” for the duration of the hour-long TV debate. Twitter subsequently warned the Conservative Party that any further attempts to mislead people during the election will result in disciplinary action, Koray Camgoz MPRCA, Head of Communications and Marketing, PRCA, said: “PR professionals have a duty to fight disinformation, not purvey…

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