Day: 3 March 2020

UBS and Bloomberg Launch “Girls Take Finance” in 12 Cities Globally to Inspire Teenage Girls to Be the Next Generation of Leaders

Stuart Mitchell
UBS

UBS and Bloomberg announce the launch of “Girls Take Finance,” a global initiative that expands the 2019 “Girls Take” events to 12 cities worldwide. “Girls Take Finance” aims to inspire the next-generation of leaders by providing young women, aged 14-18, with insight into the financial services industry and career opportunities in business, finance and technology. In 2020, UBS and Bloomberg will expand “Girls Take Finance” to major cities across the globe, including Frankfurt, Jakarta, Johannesburg, London, San Francisco, São Paulo, Sydney, and Zurich. “As someone who started his career in…

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Shop Kristen Bell’s Favorite Items on Verishop in Support of the Prostate Cancer Foundation

Stuart Mitchell

Inspired by the Prostate Cancer Foundation’s TRUE campaign to support the caregivers of men with prostate cancer, Verishop is partnering with the foundation to help raise awareness and support for the cause. From now through the end of March, Verishop is hosting a special collection of fashion, beauty, wellness and home décor products curated by longtime PCF supporter, actress Kristen Bell, and the online-shopping company will donate 20 percent of sales from the collection to the foundation. The collection will be hosted among Verishop’s Tastemaker Shops, which are stores curated…

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CARE’s International Women’s Day Campaign Rallies Americans to Help Make All #WomenEqual

Stuart Mitchell

Nearly 40 percent of the world’s girls and women – 1.4 billion – live in countries failing on gender equality. And according to a 2019 poll by Verizon Media Brands, many American women (68 percent) want to play a role in reducing gender bias around the world. Following a successful 2019 International Women’s Day campaign that generated over 350M media impressions and 99 media placements, the global poverty-fighting organization CARE® will again host a powerful International Women’s Day campaign, #WomenEqual, giving the American public many ways to join the fight…

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IFC, Stock Exchanges Partner for 6th Annual Ring the Bell Events for Gender Equality

Stuart Mitchell

IFC, a member of the World Bank Group, is partnering with more than 80 stock exchanges in the global Ring the Bell for Gender Equality initiative to celebrate International Women’s Day 2020. This annual event encourages the private sector to expand opportunities for women as leaders, employees, entrepreneurs, and consumers to promote sustainable development. Closing socio-economic gaps between men and women helps drive business and economic growth and improves the lives of families and communities. Strengthening gender equality increases resiliency to violence and conflict. “Women are fundamental to inclusive growth…

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CAP – A quick guide to advertising consumer surveys

Stuart Mitchell

The ASA/CAP have released a post called: A quick guide to advertising consumer surveys. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Advertising claims from consumer surveys can be a great way to let the public know just how highly your product or service is rated by consumers. However, many marketers have fallen foul of the CAP Code in the way they have communicated…

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