Month: March 2020

IPA supports calls to ‘back, not block’ British journalism amid COVID-19

Stuart Mitchell

The IPA has today echoed the cross-industry call for advertisers not to block the term Coronavirus, which is starving news brands – and British journalism – of much-needed revenue. As reported, news sites are seeing an enormous uptick in readership amid the Coronovirus – for some a 50% increase in page views. Unfortunately, however, due to some advertisers blacklisting the term Coronavirus these news brands are losing out on vital income. Says Nigel Gwilliam, Director of Media Affairs, IPA: “We are active champions of ensuring brand safety in our industry…

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Global Partnership for Education announces US $8.8 million in funding to help UNICEF with COVID-19 response

Stuart Mitchell

The Global Partnership for Education (GPE) announced today a US $8.8 million contribution to UNICEF to help children and young people in 87 developing countries access learning opportunities during the COVID-19 pandemic. Nationwide school closures in 156 countries have already disrupted learning and access to vital services for more than eight out of ten children and young people. “There is an urgent need to invest now in education systems to mitigate the impact of the COVID-19 pandemic on children in developing countries. These funds are an initial step to kick-start…

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ASA – Consumer advice: avoiding coronavirus scams

Stuart Mitchell

The ASA/CAP have released a post called: Consumer advice: avoiding coronavirus scams. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. During times of such economic and social uncertainty, we’re reminding consumers to exercise great caution and be extra vigilant of potential scams, both online and offline. We’re working as part of a broader coalition of consumer protection and enforcement bodies, including Citizens Advice and…

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BBC Arts announces new programmes for Culture In Quarantine

Stuart Mitchell

BBC Arts has announced further programming for Culture In Quarantine, a virtual festival of the arts rooted in the experience of national lockdown, with more to be announced over the coming weeks. Virtual festival of the arts includes: Extraordinary access to shuttered exhibitions and performances around the country Emergency fund with Arts Council England to support independent artists A virtual book festival curated with Kit de Waal A puppet show from Margaret Atwood for Front Row Late Bac Beatbox Academy’s hit show Frankenstein Classic Shakespeares with the RSC A brand…

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BP Foundation commits $2 million to WHO’s COVID-19 pandemic response fund

Stuart Mitchell

The world is rallying together to support the dedicated doctors, nurses and other health care workers leading the response to the Coronavirus pandemic and BP is proud to play their part by contributing to the World Health Organization (WHO). The BP Foundation will donate $2 million USD to the WHO’s COVID-19 Solidarity Response Fund, which supports medical professionals and patients worldwide by providing critical aid and supplies. The Solidarity Response Fund also helps track and understand the spread of the COVID-19 virus and supports efforts to develop tests, treatments, and ultimately, a vaccine. The Fund was…

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