Month: March 2020

HRH The Prince of Wales launches Marie Curie’s Great Big Daffodil Tour of the UK

Stuart Mitchell

HRH The Prince of Wales signalled the start of Marie Curie’s ‘Great Big Daffodil’ Tour 2020 as he became the first person to sign one of the petals on Marie Curie’s Great Big Daffodil at a special visit to the charity’s Cardiff and the Vale Hospice. The Great Big Daffodil, part of the Great Daffodil Appeal, gives people the opportunity to share stories, memories, messages or tributes of someone special – both the loved ones we’ve lost and those that are still here. Marie Curie hopes the Great Big Daffodil…

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ASA – The internet and public protection: when it comes to advertising, we’re already on it

Stuart Mitchell

The ASA/CAP have released a post called: The internet and public protection: when it comes to advertising, we’re already on it. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. “Out of control”, “wild west”, “ungoverned space”. Words often used to describe the internet, a place where some say the usual rules don’t apply.   The digital age brought new markets for small businesses and more…

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FIFA and hosts Qatar present joint FIFA World Cup™ Sustainability Strategy

Stuart Mitchell

In 2022, the FIFA World Cup™ will be held in the Arab world for the first time, in a fast-growing economy and in the most geographically compact area since the inaugural edition of the tournament in 1930. As any host, Qatar presents common and unique challenges to be addressed, as well as unparalleled opportunities to leave a lasting positive legacy beyond the event. The path to achieve that ambitious goal started in 2015, when FIFA and the Supreme Committee for Delivery & Legacy (SC) began to develop and implement the…

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Burberry introduces carbon insetting and Autumn/Winter 2020 runway show certified carbon neutral

Stuart Mitchell

Burberry is pleased to announce that its Autumn/Winter 2020 runway show will be certified as carbon neutral as it takes measures to both reduce and offset the carbon emissions tied to the event. Burberry is also creating a Regeneration Fund to support a portfolio of carbon insetting projects to directly tackle the environmental impact of Burberry’s operations. The new insetting projects will be implemented within Burberry’s own supply chain, working to promote biodiversity, restore ecosystems and support the livelihoods of local producers as well as storing carbon at source and…

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Delta commits $1 billion to become first carbon neutral airline globally

Stuart Mitchell

Starting March 1, 2020, Delta Air Lines is committing $1 billion over the next 10 years on its journey to mitigate all emissions from its global business going forward. The airline will invest in driving innovation, advancing clean air travel technologies, accelerating the reduction of carbon emissions and waste, and establishing new projects to mitigate the balance of emissions. “There is no substitute for the power that travel has to connect people, which our world needs today more than ever before. As we connect customers around the globe, it is our…

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