Day: 3 April 2020

Special Olympics Launches School of Strength Fitness Campaign in Response to Athletes’ Need for At-Home Workouts

Stuart Mitchell

For the first time in its over 50-year history, Special Olympics has created a fitness video series in partnership with WWE for Special Olympics athletes, led by Special Olympics athletes. Launched in March, the School of Strength fitness campaign targets Special Olympics athletes in their teens and late 20s, and lives on www.SpecialOlympics.org.  The fitness campaign features four workout videos with varying levels of difficulty in flexibility, strength, balance and endurance exercises encouraging athletes to commit to a lifetime of fitness habits.  Now, more than ever, all athletes, including those with…

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Nonprofits Launch Treasure Hunt Campaign to Help Kids During Coronavirus Pandemic

Stuart Mitchell

Four nonprofits fighting hunger have launched a fundraising campaign offering printable treasure hunts on their websites. During this unprecedented time of closures and quarantines, with activities like egg hunts cancelled, Real Food for Kids, Rise Against Hunger, Children’s Defense Fund, and First Fruits Farm are offering printable home-based hunts as an alternative to screen time for kids, with the goal of raising funds to fight food insecurity. “School closings hit hardest for families that are food insecure,” said Jenn Yates, Executive Director of Real Food for Kids based in Northern Virginia.…

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Games Industry Unites to Promote World Health Organization Messages Against COVID-19; Launch #PlayApartTogether Campaign

Stuart Mitchell

The global and far-reaching games industry agreed to disseminate key messages from the World Health Organization to help slow the spread of COVID-19. To promote these messages, 18 game industry leaders in the interactive entertainment space have launched #PlayApartTogether, an initiative that encourages their vast network of users to follow the WHO’s health guidelines—including physical distancing, hand hygiene, respiratory etiquette and other powerful preventive actions people can take to fight COVID-19. By bringing special events, exclusives, activities, rewards and inspiration to some of the most popular games in the world,…

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Shift4 Payments Launches Shift4Cares.com to Raise Over $200 Million for Small Businesses and Highlight Economic Impact of COVID-19

Stuart Mitchell

Shift4 Payments, the leader in integrated payment processing solutions, has announced the launch of Shift4Cares.com, a round-the-clock online resource for government agencies, news outlets and businesses affected by COVID-19. The website offers a wealth of valuable information on the economic impact of this pandemic and is part of Shift4’s initiative to raise over $200 million for restaurants and other small businesses — including up to $10 million contributed directly from the company. Shift4 Transaction Data Highlights Economic Impact of COVID-19 As the leading payment processor for the hospitality industry, Shift4…

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Estrella Media Launches #SiSePuede Community Empowerment Campaign Across Its Media Platforms to Promote Hope and Optimism in U.S. Latino Community

Stuart Mitchell

Estrella Media, has launched a #SiSePuede (Yes We Can) community empowerment campaign for the U.S. Hispanic population aimed at inspiring hope and optimism during the current pandemic. The public engagement effort launched today uses a common Spanish-language idiom to promote the idea that we can come together as a community to help alter the course of the COVID-19 virus and to let our audience know that Estrella Media’s television, radio and digital platforms are committed to serving as a critical hub of trustworthy information. The campaign will feature Estrella Media…

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