Tag: Special Olympics

Special Olympics launches new international campaign #alldreamsareequal

Stuart Mitchell

The coronavirus has the world in its grip right now. While we are all doing our best to stay home and teleworking has become the new standard, the sporting world is also in for an exceptional year. Much-anticipated competitions that are self-evident under normal circumstances are now being postponed. Colossal sporting events that even took place during the two world wars have now succumbed to the Covid-19 virus. Therefore it’s all the more remarkable that the Olympic spirit should flourish in this unusual (sporting) year. The dream shared by all…

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Special Olympics Launches School of Strength Fitness Campaign in Response to Athletes’ Need for At-Home Workouts

Stuart Mitchell

For the first time in its over 50-year history, Special Olympics has created a fitness video series in partnership with WWE for Special Olympics athletes, led by Special Olympics athletes. Launched in March, the School of Strength fitness campaign targets Special Olympics athletes in their teens and late 20s, and lives on www.SpecialOlympics.org.  The fitness campaign features four workout videos with varying levels of difficulty in flexibility, strength, balance and endurance exercises encouraging athletes to commit to a lifetime of fitness habits.  Now, more than ever, all athletes, including those with…

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Special Olympics Continues “The Revolution is Inclusion” Campaign and Kicks Off Global Week of Inclusion with Celebrities, Live Stream, and Partner Activations Celebrating Theme of “Togetherness”

Stuart Mitchell

During the month of July, Special Olympics is continuing “The Revolution is Inclusion” five-year global campaign targeting the younger generation of Millennials and Centennials by demonstrating that inclusion is all about togetherness. From July 15 – July 20, the organization focussed on celebrating that we are all better together, and making a prominent marketing and communications push to encourage youth, educators, health professionals and employers to make a commitment to promise to include and to sign the Inclusion Pledge.  The pledge was created by students from Ponaganset High School, a…

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Bridging the gap: Special Olympics and Best Buddies create global movement to build inclusion for people with intellectual disabilities

Stuart Mitchell

Special Olympics, Best Buddies International and supporters from around the united on Wednesday, March 6th for the annual Spread the Word Day. The Spread the Word to End the Word campaign has worked to spread respect and inclusion for 10 years by addressing the excluding and demeaning impact of the word “retard(ed).” Founded by Soeren Palumbo and Tim Shriver, Jr. in 2009, Spread the Word has had more than 1 million people pledge to end their use of the R-word. In 2017, 70% of teens reported speaking out against the…

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Special Olympics and Coca-Cola celebrate 50 years of partnership

Stuart Mitchell

London’s Piccadilly Circus has played host to the iconic Coca-Cola sign since 1955. Its latest display celebrates Coca-Cola’s 50-year relationship with Special Olympics. On 20 July 2018, major landmarks, stadiums and iconic buildings around the world were lit up a global display of unity, as part of the global Special Olympics 50th Anniversary celebrations. One of these landmarks was the Piccadilly Sign in Central London, familiar home to the iconic Coca-Cola logo. The Special Olympics 50th anniversary video that was displayed on the Piccadilly sign #LightUpForInclusion This worldwide act of unity represents…

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