Day: 4 May 2020

Pathwater Unveils Limited-Edition Earth Day Bottle With 100% of Proceeds Benefiting National Nonprofit Organizations

Stuart Mitchell

In recognition of the 50th Anniversary of Earth Day [April 22, 2020], Pathwater, a brand founded on the mission of reducing plastic waste, announces the release of a limited-edition, stylishly sustainable bottled water, celebrating the planet with an eye-catching green design. As the first-ever bottled water in an infinitely refillable aluminum bottle, Pathwater’s exclusive new design is decorated with five elements of the earth that align with the brand’s five beneficiary nonprofit partners: Karmagawa (wildlife), The 5 Gyres Institute (ocean), National Forest Foundation (forests & grasslands), Make-A-Wish (people), and Oxygen Seven (trees). The bottle is available for $5 with free…

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Penguin Random House Donates 750,000 Books To First Book, Fueling Efforts To Support Children In Need Affected By The Coronavirus

Stuart Mitchell

Penguin Random House, as part of READ TOGETHER, BE TOGETHER (#ReadTogetherBeTogether), a movement launched by the U.S. children’s divisions of Penguin Random House, Penguin Young Readers and Random House Children’s Books, in partnership with Meredith Corporation’s PARENTS, has donated 750,000 books to First Book, a nonprofit social enterprise dedicated to equal access to quality education. The donation was made to meet the urgent need expressed by educators coping with school closures as a result of COVID-19. More than 6,000 educators in the First Book Network, who are still working to…

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Sports Figures and Life Sciences Industry Leaders Team Up for “Stay Safe. Stay Together. Stay Healthy.” Social Media Campaign to Help During COVID-19 Pandemic

Stuart Mitchell

Russo Partners’ Sports-Health Alliance, part of the New York City-based healthcare and technology communications firm, has launched “Stay Safe. Stay Together. Stay Healthy,” a social media campaign to encourage individuals to reconnect, rebuild and strengthen personal relationships despite the stay-at-home orders in place because of the COVID-19 pandemic. Today’s national kick-off includes the premiere of a public service announcement featuring professional sports figures and life sciences industry leaders who are united in delivering the campaign message, which was created by healthcare communications pioneer Tony Russo, Ph.D., and Emmy Award-winning broadcaster/retired…

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Philly Ad Agency Think-Traffic Launches Social Media Campaign To Help Save Philly Restaurants

Stuart Mitchell

A Philadelphia advertising agency has launched a creative social media campaign to help build business for local restaurants struggling during the ongoing COVID-19 pandemic. Think-Traffic, a full-service agency, with a special division specializing in restaurants, gaming & hospitality started the campaign called “Philly Restaurant Drive” on their agency Instagram. The “First Drive” includes the neighborhoods of Rittenhouse and Queen Village with over 20 restaurants. Restaurants in different neighborhoods will be selected in subsequent “Drives” and $500 in gift cards will be awarded during each promotional period. Drive 1 winners will…

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Global Advocacy and Communications Effort Launched to Drive Action Against COVID-19 and Stop Future Pandemics

Stuart Mitchell

A network of leading international organizations announced today the creation of an advocacy initiative to ignite a global movement to help accelerate an end to the COVID-19 pandemic and enhance our preparedness to stop future pandemics. The Pandemic Action Network will advocate for policy changes and increased support and resources to ensure countries are better prepared to prevent, detect and respond to pandemic threats. This initiative will also host “For Humankind”, a new effort to promote accurate information to ensure people around the world understand what they need to do…

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