Tag: coronavirus

Coronavirus has increased brands compassion

Stuart Mitchell

A new survey by the Data & Marketing Association (DMA) has found that brands have become more compassionate in 2020. The majority of senior marketers (74%) surveyed said their brands or clients have shown more compassion and thoughtfulness amid the pandemic – this included 14% who said this increased, with just 6% reported this happening less. Over 220 senior data and marketing professionals, who judged this year’s DMA Awards, reported their experiences had been difficult, but that these challenging times have led to an increase in thoughtful marketing. “The pandemic…

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The Mix has launched a brand-new coronavirus information hub for young people

Stuart Mitchell

The Mix have launched a one-stop hub of information, support and advice for young people about the pandemic. During the coronavirus outbreak, young people have told The Mix that they were feeling confused and anxious while having to look for information in lots of different places and not knowing which sources to trust. So The Mix have created this page to support young people through the crisis and to empower them to be informed about the issues that affect them. The page includes article content on everything from money and…

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MOBI Reimagines Pride Amid Coronavirus Pandemic With ‘MOBIfest’ – the First Virtual Pride Festival for Queer Communities of Color

Stuart Mitchell

While Pride events around the globe have either been canceled or postponed, Mobilizing Our Brothers Initiative (MOBI) has announced that MOBIfest, its annual free wellness festival for queer communities of color, will gather audiences virtually on Thursday, June 4, at 6 p.m. ET to celebrate in the age of social distancing. In its third year of programming, MOBI remains committed to producing one of the only free festivals focused on seeing its attendees as their holistic selves. The initiative is funded by a grant from the New York City Department of Health and…

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Ad industry stars film exclusive talks from isolation to help raise money for Samaritans during coronavirus lockdown

Stuart Mitchell

Advertising is about sharing ideas. It’s about sharing ideas that inspire us to help others. Ideas that persuade us to think differently. Ideas that reassure us when we feel vulnerable. But while we find ourselves isolated from each other, sharing ideas is that bit harder. The Mental Health Foundation Coronavirus Study has found that almost a quarter of UK adults living under lockdown in the UK have struggled with loneliness. More than one third are worried about losing their jobs. And one fifth of those surveyed who are unemployed have…

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American Foundation for Suicide Prevention Reveals New Data on Mental Health in the Coronavirus Era

Stuart Mitchell

In recognition of May as Mental Health Awareness Month, the American Foundation for Suicide Prevention (AFSP) shared new survey findings that reveal people experience anxiety (53%) and sadness (51%) more often now than before the coronavirus pandemic. Despite physical distancing guidelines, Americans connect with friends and family at approximately the same frequency as they did before the stay-at-home orders and talk more frequently about mental health (38% compared to 28% before the pandemic) and stress and anxiety (52% compared to 35% before the pandemic). “We are amid an unprecedented public health…

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