Day: 12 May 2020

Sport England and FCB Inferno launch first of new UGC ‘Join the Movement’ films to inspire the nation

Stuart Mitchell

Earlier this month, Sport England and creative agency FCB Inferno launched a national campaign to inspire people to stay active at home during the coronavirus (COVID19) outbreak, inviting the public to share their own experiences and join the movement online using the hashtag #StayInWorkOut. This week sees the release of a film showcasing some of the most imaginative at home exercises the campaign has inspired. Backed by the Department for Digital, Culture, Media & Sport (DCMS) and funded by The National Lottery, the 30 and 60-second films can be seen…

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Children Help Create Babyshop’s Ramadan Message During COVID-19

Stuart Mitchell

The month of Ramadan is a time when Muslims fast from dawn to dusk, meet families and their communities, give to charity, remember the year gone by and resolve to be better as individuals. This year, Ramadan across most parts of the world began on Friday, April 24. But it’s going to be an unprecedented Ramadan due to COVID-19 crisis. Families won’t be able to get together, people are unwell and anxious, doors previously open are closed and cities previously bustling with Ramadan markets and gatherings are locked down. An…

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Campaign for Argentine Food Bank Urges us to Help Those who Can’t Stay Home

Stuart Mitchell

A new initiative from the Food Bank of Argentina and Mercado McCann, Making Staying Home Possible for Everyone, reveals how difficult it is to stay home for thousands of people that live in poverty and cannot work Social distancing due to COVID-19 is a double-edged sword for the more than 16 million people who live in poverty in Argentina: it prevents them from getting sick, but it also keeps them from generating the necessary means to feed their families. Now that the country have been under mandatory quarantine for over…

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Activision Blizzard Supports Veterans During National Military Appreciation Month with Donation and #CODEFearlessChallenge

Stuart Mitchell

Activision Blizzard has announced that it has donated $2 million to the Call of Duty Endowment to help fund emerging veteran employment needs. The donation helps kick off the company’s celebration of National Military Appreciation Month through the #CODEFearlessChallenge, a social media campaign that calls for followers to post a photo or name of a veteran or current member of the military to honor their service and sacrifice. “Military veterans need our support more than ever,” said Bobby Kotick, Co-Chairman of the Call of Duty Endowment. “With unemployment rates at…

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Chicago Creative Marketing Firm Creates Protect To Respect COVID-19 PSA Campaign, Firm Partners with Chambers of Commerce, Nonprofit and Local Businesses

Stuart Mitchell

Recognizing the importance of Chicago’s neighborhood minority-owned retailers to implement COVID-19 safety measures, FourStar Branding, a Chicago creative branding and marketing firm providing small businesses and nonprofits access to top blue chip services, created the “Protect To Respect” PSA campaign urging people to wear masks. The firm partnered with the Little Village Chamber of Commerce, the Little Village Community Foundation, Food He.ro, 1871 and the Illinois Hispanic Chamber of Commerce. This partnership was possible by the support of the following four foundations: The Chicago Community Trust, The Coleman Foundation, JPMorgan…

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