FCB Inferno and Battersea launch Wear Blue for Rescue to encourage everyone to show their support for rescue animals everywhere.

FCB Inferno is back with another joyous campaign, continuing to reframe rescue for leading animal welfare charity, Battersea. When it comes to getting a pet dog or cat many people think breed first. Influenced by the breeds of dog they see in the park or the cats they see on their social feed, people often decide on the type of dog or cat they want and then seek out a breeder. This can sometimes make rescuing a pet an after-thought that is quickly forgotten. To get people to think rescue…

Read More

FCB Inferno juniors create ‘AdLingo’ to take the confusion out of advertising jargon.

FCB Inferno has decided it’s about time someone explained what all the weird and wonderful language thrown around in the advertising industry actually means. Introducing,AdLingo, a fun online dictionary to help explain ad industry jargon to young people entering the industry. We often take for granted our knowledge of words, phrases, abbreviations, and acronyms that we accumulate over our time working in advertising. But for people new to the industry, especially placement teams and juniors, this assortment of never-before-seen language can be a huge barrier to entry. This was the…

Read More

FCB Inferno looks at social media growth from the Olympics and what the data could mean for Paralympian influencers

On the day that the Paralympics opens, agency FCB Inferno have crunched the numbers to see what learnings the elite athletes can take from last month’s Olympics. As well as representing the country, the chosen few have immense potential to grow their own personal social media followers and reap the benefits of the world stage. As well as helping increase perception and awareness of their sport this can also be of huge benefit for their affiliated charities and passions and open their feed to paid-for opportunities for brands.  The data…

Read More

FCB Inferno team up with Limb Art to create a range of fashion covers for prosthetics

FCB Inferno has partnered up with award-winning UK company Limb Art, a British design and manufacturing company dedicated to producing stylish prosthetic leg covers. Limb-Art was founded by former Paralympic swimmer and medalist Mark Williams and his wife, Rachael. Designed for those with either above and below knee prostheses, LIMB-Art leg covers combine superior quality material and construction with cutting edge design and technology to provide robust, affordable and above all cool designs to help those with disabilities feel proud of their prosthetics. Junior Creative Amy Bland initially approached the…

Read More

FCB Inferno’s motivational campaign returns with a new inspiring cast to help those with a health condition to be active

We Are Undefeatable is the campaign led by a collaboration of 16 leading health and social care charities, along with national lottery funding and expertise from Sport England, to support and inspire some of the 43% of people in England who live with a health condition to be active in a way that works for them. One of the campaign’s key messages is to make those with long-term health conditions aware that all forms of exercise count, no matter with who, where or how. Bringing this message to life, FCB…

Read More