Day: 18 June 2020

London Marathon Events publishes first environmental report

Stuart Mitchell

London Marathon Events (LME) has published its first environmental report – Leaving the Right Impression – as it aims to lead the way in delivering sustainable mass participation sports events. LME organises world-leading mass participation events, including the Virgin Money London Marathon and Prudential RideLondon, and has led the world in showing the power of mass participation sport as a force for good. Now LME is committed to inspire and deliver innovation in mass participation event sustainability. This comprehensive report, the first of its kind in the organisation’s history, sets…

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4Sales launches £3m airtime fund for new-to-TV advertisers

Stuart Mitchell

Channel 4 announces the launch of 4Sales’ Greenhouse Fund. The new initiative will offer small and medium sized businesses that have never advertised on TV before match-funded commercial airtime across Channel 4’s portfolio. The unique £3m airtime relief fund is a temporary solution aimed at SMEs seeking growth as the nation begins to emerge from lockdown. 4Sales match brands’ investments with the same value of free airtime, helping them to benefit from the current heightened value of TV advertising. In order to qualify, brands will commit to their campaigns being…

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One Year In, Major Companies Come Together in an Unprecedented Step Toward Transparency on the Global Plastic Waste Crisis

Stuart Mitchell

On World Oceans Day, World Wildlife Fund (WWF) released a report pinpointing new insights and concrete actions to address a critical issue facing marine ecosystems: global plastic pollution. In partnership with ReSource: Plastic Principal Members — Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks, and The Coca-Cola Company — Transparent 2020 examines the plastic footprints of these leading global companies and provides a detailed look at the challenges and potential solutions for tackling the plastic pollution problem. ReSource: Plastic is a first-of-its-kind effort to quantify corporate impact and track company…

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New Initiative From Discovery Education Helps Students Continue Learning During the Summer Months and Prepares Educators for the Coming School Year

Stuart Mitchell

Discovery Education—the global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms—has announced the launch of its new Summer of Learning initiative. Designed for all learners, the Summer of Learning initiative features a diverse collection of grab-and-go lessons and at-home student activities and relevant, on-demand professional development for educators. Together, these resources provide educators the materials they need to keep students engaged during the summer months and also helps teachers and administrators prepare for the 2020-2021 school year, no matter what it brings. Users of…

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Celebrities turn quizmasters to raise nearly £340,000 for vital dementia research

Stuart Mitchell

A series of celebrity-hosted quizzes have raised nearly £340,000 for the UK’s leading dementia research charity, Alzheimer’s Research UK. Supporters Stephen Fry, Jonathan Ross and Scarlett Moffatt each turned quizmaster for the night to raise much-needed funds for the charity after it announced a predicted drop in income by as much as 45% due to the COVID-19 crisis. The money raised will be used to fund groundbreaking dementia research, which will help to bring about life-changing treatments sooner. The trio hosted on The Virtual Pub Quiz YouTube channel – the…

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