Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

MediaMath, independent advertising technology company for brands and agencies, have released the findings of a custom Forrester Opportunity Snapshot study called “Confident Media Spending Requires A More Transparent And Addressable Supply Chain”, commissioned by MediaMath, highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the financial return on their programmatic media spend completely and accurately. The commissioned study conducted by Forrester Consulting included insights from 221 U.S. decision-makers across four key verticals who…

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One Year In, Major Companies Come Together in an Unprecedented Step Toward Transparency on the Global Plastic Waste Crisis

On World Oceans Day, World Wildlife Fund (WWF) released a report pinpointing new insights and concrete actions to address a critical issue facing marine ecosystems: global plastic pollution. In partnership with ReSource: Plastic Principal Members — Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks, and The Coca-Cola Company — Transparent 2020 examines the plastic footprints of these leading global companies and provides a detailed look at the challenges and potential solutions for tackling the plastic pollution problem. ReSource: Plastic is a first-of-its-kind effort to quantify corporate impact and track company…

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Facebook Announces Expanded Transparency and More Controls for Political Ads

Facebook have started the New Year by adding greater transparency and controls for political advertising on the platform. I enclose their post which goes into more detail below: New features will allow people to see fewer political and social issue ads on Facebook and Instagram. We’re updating our Ad Library to increase the level of transparency it provides for people and giving them more control over the ads they see. The Ad Library is a unique tool to shine a light on political and social issue ads — a public…

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Amazon Launches Transparency in Europe, India and Canada – A Product Serialisation Service that Prevents Counterfeit at Scale

Amazon has announced the expansion of Transparency, its product serialisation service, to France, Germany, Italy, Spain, U.K., India, and Canada. When brands use Transparency to apply unique codes to their products, customers, brands, Amazon, and other participants in the supply chain are able to authenticate every unit of a product, better protecting brands and customers from counterfeits at scale. Unique serialisation for every product unit is the most effective way to tackle and prevent counterfeits throughout the supply chain, and Transparency’s geographic expansion is the latest in Amazon’s continued investment…

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Unilever calls on industry to increase trust, transparency and measurement in influencer marketing

Unilever CMO, Keith Weed, today announces that the company is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences for consumers; and improve brands’ ability to measure impact. The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers given influencers’ deep and direct connections with their audiences. At the same time, we as an industry need to put in place all possible controls…

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