UNESCO initiates global dialogue to enhance the transparency of internet companies, with release of illustrative high-level principles

On Monday, 3 May, UNESCO released a new issue brief on transparency and accountability in the digital age, which includes a selection of high-level principles to enhance the transparency of internet platform companies. Internet companies are increasingly shaping areas central to UNESCO’s mandate, from freedom of expression and privacy, to education, the sciences and culture. Greater transparency into the operations of these companies is key to increasing their accountability and to promoting and protecting human rights in the digital ecosystem. We hope that these illustrative high-level principles to enhance the…

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Creative leaders call for more transparency

In Brandingmag’s recent Roundtable, Cannes Lions Jury Presidents Ann Mukherjee and Susan Credle, join other creative leaders to talk transparency.  Up until recently, brands would shield themselves behind carefully crafted advertising and comms, portraying only their “desired brand image”. But as consumers gain free access to more and more information, they can now see behind the curtain and evaluate brands on their own terms. Transparency has become mandatory for brands that want to ensure a steady flow of trust between them and their consumers, and as Susan Credle puts it,…

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Zalando Increases Transparency And Shares First Insights From Sustainability Brand Assessment

With the launch of its sustainability strategy, do.MORE, in October 2019, Zalando committed to continuously increasing its ethical standards, and by 2023 to only work with partners who align with them. Together with this, Zalando has made sustainability assessments mandatory for all brands selling on the platform. In the initial assessment round targeting the first cluster of brands, Zalando received sustainability information from over 250 brands via the Higg BRM. Partners reported on their activities for 2019. Results show that brands are performing better in the social and human rights…

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Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

MediaMath, independent advertising technology company for brands and agencies, have released the findings of a custom Forrester Opportunity Snapshot study called “Confident Media Spending Requires A More Transparent And Addressable Supply Chain”, commissioned by MediaMath, highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the financial return on their programmatic media spend completely and accurately. The commissioned study conducted by Forrester Consulting included insights from 221 U.S. decision-makers across four key verticals who…

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One Year In, Major Companies Come Together in an Unprecedented Step Toward Transparency on the Global Plastic Waste Crisis

On World Oceans Day, World Wildlife Fund (WWF) released a report pinpointing new insights and concrete actions to address a critical issue facing marine ecosystems: global plastic pollution. In partnership with ReSource: Plastic Principal Members — Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks, and The Coca-Cola Company — Transparent 2020 examines the plastic footprints of these leading global companies and provides a detailed look at the challenges and potential solutions for tackling the plastic pollution problem. ReSource: Plastic is a first-of-its-kind effort to quantify corporate impact and track company…

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