Month: June 2020

Charities see significant reduction in fundraising during COVID-19 lockdown

Stuart Mitchell

Virgin Money Giving calls on the UK public to ‘Save our charities’ Many of Britain’s usually favourite good causes, supporting cancer, mental health, the homeless and those with disabilities, have seen a significant impact on their fundraising income during the COVID-19 lockdown, according to data gathered from online fundraising platform, Virgin Money Giving (VMG). In the month following the start of COVID-19 lockdown, total charity donations remained very strong. VMG, the not-for-profit fundraising service, processed a record-breaking 1.15m individual donations in the 4 weeks to 21 April, and the total…

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New guidance to address privacy concerns around programmatic digital advertising

Stuart Mitchell

The Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’. The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO). The new guidance will provide support for UK businesses actively engaged in the programmatic delivery of digital advertising to ensure they protect the rights of individuals. The area of RTB within programmatic advertising has grown and evolved rapidly in recent years. It is underpinned by…

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Barbara Sinatra Children’s Center Launches $1.5M Child Abuse Awareness And Prevention Campaign

Stuart Mitchell

The Barbara Sinatra Children’s Center launched Fight Child Abuse, a $1.5 million campaign to combat child abuse though promotion of groundbreaking video content designed to help victims identify and report abuse. The campaign — which will leverage partnerships with popular cultural influencers, a public service announcement and digital media advertising — comes in response to mounting evidence that suggests a spike in child abuse resulting from conditions related to the COVID-19 pandemic.  The campaign launch coincides with the release of a new version of the Center’s The Protect Yourself Rules,…

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Red Carpet Green Dress(TM) in Partners with TENCEL(TM) Luxe to Launch Global Sustainable Design Contest Opportunity for Design Community and Raise Funds for Garment Workers Impacted by COVID-19

Stuart Mitchell

Red Carpet Green Dress™ is launching the RCGD Global Design Contest 2020 in partnership with TENCEL™ Luxe. Founded by leading environmentalist Suzy Amis Cameron, the international design contest is open to anyone over the age of 21, talented and serious designers whether they are emerging or established professionals from all over the world are welcome to enter. The designers can submit their application through rcgdglobal.com, from May 12th – July 30th. The winners will be selected in late August by an international panel of sustainable fashion experts. The winning designers will…

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#BeBuoyant: Life Jackets Save Lives

Stuart Mitchell

Water Safety USA, a consortium of national nonprofit and governmental organizations focused on drowning prevention, has announced its water safety message for 2020. “#BeBuoyant: Life Jackets Save Lives.” Deaths from drowning are preventable tragedies. A simple yet very effective life-saving strategy is to wear a properly-fitted life jacket. While drowning in swimming pools gets significant attention, the fact is more Americans fatally drown in open water, which include lakes, rivers, reservoirs, ponds, and oceans. According to the Centers for Disease Control and Prevention (CDC) 2016 statistics, more than half (57%)…

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