Tag: ISBA

All In Action Plan To Tackle Inclusion Of Black, Disabled And Working-Class Talent

Stuart Mitchell

Improving the representation of Black, Disabled and Working-Class talent are the first series of actions for the All In Campaign announced today, following UK advertising’s landmark survey of more than sixteen thousand professionals in March. The All In Report, available here has been published by the industry’s Inclusion Working Group, formed by the Advertising Association, IPA and ISBA to build a workplace where everyone feels they belong. Calls to action include adopting the newly launched BRiM framework, ensuring online accessibility for UK advertising’s websites and using the Social Mobility Commission…

Read More

Industry bodies call to protect employee mental wellbeing and creativity

Stuart Mitchell

The IPA is one of a coalition of industry bodies including Crown Commercial Service, NABS, the Alliance of Independent Agencies, the Advertising Association, ISBA and Social & Local CIC who are calling on the industry to pledge commitment to mental wellbeing and creativity by signing up to the Brilliant Creative Minds Code of Conduct. The Brilliant Creative Minds Code of Conduct has been launched to stamp out behaviours that impact employee wellbeing and diminish creativity in the advertising and communications industry. The Code was developed by the industry coalition through…

Read More

IPA, AA and ISBA unite for unique industry event

Stuart Mitchell

The IPA, Advertising Association and ISBA are collaborating on their first joint industry conference – RESET 2021 – which will take place on January 28, 2021 to mark the beginning of a critical year for UK advertising. The event is for all advertising professionals across brands, agencies, media owners and tech platforms and will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public trust in advertising. A…

Read More

New guidance to address privacy concerns around programmatic digital advertising

Stuart Mitchell

The Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’. The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO). The new guidance will provide support for UK businesses actively engaged in the programmatic delivery of digital advertising to ensure they protect the rights of individuals. The area of RTB within programmatic advertising has grown and evolved rapidly in recent years. It is underpinned by…

Read More

Advertising Association, ISBA and IPA launch inclusion drive

Stuart Mitchell

The Advertising Association, ISBA and the IPA have come together to form a new Inclusion Group, chaired by Kathryn Jacob, CEO, Pearl & Dean, to improve the diversity of UK advertising’s industry through its workforce and creative output. Its first action has been the creation of UK Advertising Needs You – a showcase for the industry’s many diversity and inclusion schemes. The unique one-stop-shop features advice for candidates looking to join the industry alongside useful resources for employers wishing to develop ways to recruit from the widest range of candidates. The launch…

Read More