Tag: ISBA

Joint comment responding to Health Minister’s statement on brand advertising

Stuart Mitchell

The Minister for Health and Social Care Ashley Dalton has issued a written ministerial statement (WMS) reiterating the Government’s view that pure brand advertising is not in scope of the incoming advertising restrictions on Less Healthy Foods. The incoming restrictions are due to come into force on October 1, 2025 across online channels and a pre-9pm TV watershed. The Advertising Association, Channel 4, ISBA, ITV, Paramount, and STV have issued a joint statement in response: “We strongly welcome today’s statement from the Department for Health and Social Care, in the context of the urgent…

Read More

Entries open for the Campaign Ad Net Zero Awards 2025

Stuart Mitchell

  The Campaign Ad Net Zero Awards have returned for their fourth year!  The awards aim to show how the principles of the Ad Net Zero action plan are being implemented to achieve more sustainable campaigns and deliver better business outcomes.   They are a partnership between Campaign and the Advertising Association, supported by the IPA and ISBA, with headline sponsorship thanks to Google. Categories are open to both UK and international entrants from all parts of our industry – including advertisers, agencies, media owners, production and tech companies.  Companies do…

Read More

IPA, APA and ISBA unite to improve production pitch process

Stuart Mitchell

The IPA, APA and ISBA have launched a new Production Pitch Process Initiative to help improve the production pitching experience for all sides. The Pitch Process Initiative features a number of principles and associated key actions for all parties to agree upon. They have been developed in acknowledgment of the increasing pressures on all parties, with the document stating that: From a production company perspective, the level of investment currently required is not sustainable. For agencies, project-based versus retained working, more nontraditional deliverables and smaller time and budget parameters have…

Read More

IPA and ISBA launch industry principles for use of generative AI in advertising

Stuart Mitchell

The IPA and ISBA have announced twelve guiding principles for agencies and advertisers on the use of generative AI in advertising. The principles are broad-brush and designed to ensure that the industry embraces AI in an ethical way that protects both consumers and those working in the creative sector. They cover issues around transparency, intellectual property rights, human oversight and more. These principles are not exhaustive and apply only to the creative process rather than other areas of the industry. The IPA and ISBA will consider publishing additional best practice guidance…

Read More

Joint statement on behalf of the Advertising Association, IAB UK, IPA & ISBA

Stuart Mitchell

Effectively addressing illegal advertising, such as scam ads, and increasing the protection of children requires a united approach and meaningful collaboration between industry bodies and the Government. It’s not something that any one of us can do alone. This is why the Online Advertising Taskforce has been created and it’s that shared focus that has informed the Action Plan released today, which sets out both to improve the evidence of in-scope harms and enhance existing initiatives to tackle them. Together with our respective members, we – the Advertising Association, IAB…

Read More