Tag: ISBA

LEAD, the advertising industry’s annual summit, returns for 2026

Stuart Mitchell

The Advertising Association, together with its founders IPA and ISBA, will host a landmark edition of the advertising industry’s annual summit, LEAD, on 5 February 2026 at the QEII Centre in Westminster. LEAD 2026 will bring together over 450 senior leaders from across the political, media and advertising landscape. This special edition will celebrate the AA’s centenary while setting the agenda for the year ahead, under the theme “Leadership through trust.” The half-day summit will examine the political outlook, the latest research into consumer trust in advertising, and how the…

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Countdown to October 1: Trade bodies launch LHF ad restrictions awareness drive

Stuart Mitchell

A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive, cross-industry awareness campaign to help professionals working on Q4 campaigns understand the incoming Less Healthy Food (LHF) advertising restrictions. The campaign will signpost key resources including FAQs and online training to help the industry comply with the restrictions from October 1, 2025. The campaign highlights an Industry Agreement with the Government that from October 1, ads for identifiable LHF products should not be shown before the watershed on Ofcom-licensed TV…

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Joint comment responding to Health Minister’s statement on brand advertising

Stuart Mitchell

The Minister for Health and Social Care Ashley Dalton has issued a written ministerial statement (WMS) reiterating the Government’s view that pure brand advertising is not in scope of the incoming advertising restrictions on Less Healthy Foods. The incoming restrictions are due to come into force on October 1, 2025 across online channels and a pre-9pm TV watershed. The Advertising Association, Channel 4, ISBA, ITV, Paramount, and STV have issued a joint statement in response: “We strongly welcome today’s statement from the Department for Health and Social Care, in the context of the urgent…

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Entries open for the Campaign Ad Net Zero Awards 2025

Stuart Mitchell

  The Campaign Ad Net Zero Awards have returned for their fourth year!  The awards aim to show how the principles of the Ad Net Zero action plan are being implemented to achieve more sustainable campaigns and deliver better business outcomes.   They are a partnership between Campaign and the Advertising Association, supported by the IPA and ISBA, with headline sponsorship thanks to Google. Categories are open to both UK and international entrants from all parts of our industry – including advertisers, agencies, media owners, production and tech companies.  Companies do…

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IPA, APA and ISBA unite to improve production pitch process

Stuart Mitchell

The IPA, APA and ISBA have launched a new Production Pitch Process Initiative to help improve the production pitching experience for all sides. The Pitch Process Initiative features a number of principles and associated key actions for all parties to agree upon. They have been developed in acknowledgment of the increasing pressures on all parties, with the document stating that: From a production company perspective, the level of investment currently required is not sustainable. For agencies, project-based versus retained working, more nontraditional deliverables and smaller time and budget parameters have…

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