Email marketing budgets and ROI increase amid the pandemic

According to the latest ‘Marketer Email Tracker 2021’ report, created by the Data & Marketing Association (DMA) in partnership with Validity, the average proportion of marketing budgets spent on email has passed the 20% mark for the first-time (21.3%). Just under half of businesses now spend over 20% of their marketing budget on email (45%), the highest proportion on record since the DMA started the annual email tracking series in 2015. This year, marketers estimate email’s return on investment (ROI) to be £38.33 for every £1 spent – a figure…

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DMA appoints new Chair and Deputy Chair to Awards Committee

The Data & Marketing Association (DMA) can announce the appointments of Tony Miller, Marketing Director of WW (formerly known as Weight Watchers) and Caroline Parkes, Chief Experience Officer at Rapp, to the DMA Awards Committee. Miller has been appointed Chair and Parkes Deputy Chair. Commenting on his appointment, Tony Miller said: “The DMA Awards celebrate the best and brightest work our industry produces across creative, strategy, and results. Traditionally, the Awards Committee has been an agency-led initiative which has really helped to get their great work seen and heard. But…

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DMA launches Student Membership to improve employment prospects of emerging talent

The Data & Marketing Association’s (DMA) talent function, DMA Talent, has launched a new Student Membership package to help improve the employment prospects of young talent. The impact of Brexit and coronavirus on businesses will likely be felt for many years. This has and will continue to affect the employment prospects of the next generation of talent. To help emerging talent transition to the workplace, DMA Student Membership will offer students and apprentices 24/7 access to online learning platforms, exclusive networking opportunities, and a head start for forging a successful…

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“Signs of positivity, but the road to recovery will take time” says DMA CEO

A year on from the first UK-wide lockdown, the latest results from the ‘Coronavirus – The Impact on Business’ survey series – conducted by the Data & Marketing Association (DMA) – reveals some positivity for businesses looking forward, but also a long road to fully recover from the challenges of the last 12 months. According to the latest survey, conducted in March 2021, the majority of businesses (70%) are still being negatively impacted by the pandemic. However, those reporting the economic impact as extremely negative has almost halved – from…

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DMA makes new appointments to its Board of Directors

The Data & Marketing Association (DMA) have announced the appointments of Tony Miller, Marketing Director of WW (formerly known as Weight Watchers) and Mandy Merron, Partner at Moore Kingston Smith to the DMA Board. Commenting on the appointments, Stephen Maher, Chair of the DMA Board and CEO of MBA said: “The DMA champions the way marketing should be done, responsibly, sustainably and creatively – always led by customer-first principles and driven by people who truly believe in these values. Tony and Mandy’s experience and commitment to the data and marketing…

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