Door drop engagement remains strong according to DMA research

Once through the letter box, the average door drop is seen by 1.05 people in the home and interacted with about 3 times per item (2.80 on average) – according to the latest research infographic from the Data & Marketing Association (DMA). The latest insights from JICMAIL show that despite the slight reduction in the number of items households are receiving, the reach and frequency for these mail items remain strong. The reach, that’s the number of people in a household who have been exposed to the door drop, is…

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DMA’s latest Coronavirus survey reveals first signs of recovery, but with redundancies warning

The Data & Marketing Association (DMA) has published the results of its fifth ‘Coronavirus – The Impact on Business’ survey revealing the first signs of recovery. about job retention. But despite these early indications concerns about difficult staffing decisions in the coming months also see a significant increase. Data and marketing professionals estimate their trading revenues improved from down 44% in June to down 34% in July. While being down by a third is still a long way from normal trading, it will be welcomed by many who responded voicing…

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Annual door drop volumes continue to decline year-on-year

The Data & Marketing Association (DMA) has revealed its latest insights into the door drop industry in its ‘Annual Door Drop Industry Report 2020’. The figures reveal a year of decline in terms of door drop volumes, with annual volumes falling from 5.4 billion last year, to 4.8 billion. The annual volumes have declined by nearly one billion in just over two years, reducing from 5.7 billion in 2017. According to the latest data, the number of door drops delivered per household, per week continued to decline – now down…

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91% of marketers believe poor email deliverability has a negative financial impact

THe Data & Marketing Association (DMA) and Validity have published the ‘Email Deliverability 2020: A Journey into the Inbox’ report. The report reveals that 91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe. Many factors influence the success rate of emails reaching their target destinations. Marketers cite a range of challenges when it comes to email deliverability, including ‘High bounces’ (20% of marketers stated this), ‘IP address reputation’ (18%), ‘Low reader engagement/spam…

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New guidance to address privacy concerns around programmatic digital advertising

The Data & Marketing Association (DMA) and ISBA have published ‘The Seven-Step Ad Tech Guide’. The joint initiative is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office (ICO). The new guidance will provide support for UK businesses actively engaged in the programmatic delivery of digital advertising to ensure they protect the rights of individuals. The area of RTB within programmatic advertising has grown and evolved rapidly in recent years. It is underpinned by…

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