Tag: DMA

Door drop volume and spend remain stable despite volatile market

Stuart Mitchell

The Data & Marketing Association (DMA UK) and JICMAIL can reveal the latest insights into the Door Drop industry in the ‘Door Drop Report 2023’. Despite a largely unpredictable year for businesses across the UK, annual expenditure on Door Drops has remained virtually flat year-on-year, reaching a level of £181.2m (vs £182.3m in 2021). Door Drop volumes also held up relatively well at a level of 3.53 billion (vs 3.54 billion in 2021). The DMA’s partnership with JICMAIL has merged the trade body’s industry data with the industry-standard audience measurement,…

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DMA Appoints Industry ‘Learning Ambassador’ to Board of Directors

Stuart Mitchell

The Data & Marketing Association (DMA UK) has announced a new appointment to the DMA Board, Kate Hamilton, Vice President Marketing, Proxymity, and former Board Chair of the Chartered Institute of Marketing (CIM). Kate Hamilton has been an advocate for learning and marketing best practice for over 30 years. An active marketing leader and practitioner, she is a previous DMA Awards Grand Prix winner, and is a Fellow of the DMA’s Institute of Data & Marketing (IDM), awarded in 2003. Since then, she has served on the Board of the…

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DMA calls on marketing and creative industries to implement continuous learning cultures

Stuart Mitchell

The DMA is calling on senior management teams across the UK to introduce continuous learning cultures within their organisation. This follows today’s publication of findings from our UK-wide pilot into micro-upskilling, revealing it offers additional learner benefits compared to traditional training methods, but it must be spearheaded from the very top to reach its full potential. In late 2022, around 150 learners across 16 multinational organisations, charities, SMEs, and agencies took part in trialling micro-upskilling over a 6–10-week period. Organisations such as Experian, RSPCA, Golden Charter, Visit Scotland, PETA, and…

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Poor internal communication rising at an alarming rate according to senior marketers

Stuart Mitchell

Poor internal communication’ is rising at an alarming rate across the data and marketing industry, with 33% of marketers now stating this is impacting them. It is the challenge with the most significant growth this year (+7%), according to a survey completed by over 300 senior marketing professionals across the UK who judged the DMA Awards 2022. “Poor internal communication continues to become of increasing concern to our industry since the pandemic began. Perhaps this is partly driven by remote working, with less face-to-face meetings and fewer opportunities to ask…

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“Our industry must use complaint feedback to enhance data privacy learning for SMEs when UK GDPR is reformed”

Stuart Mitchell

The Data & Marketing Commission’s (DMC) Chief Commissioner, Amerdeep Somal, issues comments about how regulators can help businesses, especially SMEs, when UK data protection laws reform – following the publication of the DMC Annual Report 2021-22. The DMC’s plans are progressing to become an accredited Monitoring Body for the ICO with an enhanced remit to enforce the Data & Marketing Association’s (DMA UK) Industry Code. It is hoped that this Monitoring Body status will be achieved by early 2023. “The DMC is working closely with the ICO to help change…

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