Day: 5 November 2020

Tate & Lyle greenhouse gas reduction goals approved as science-based targets

Stuart Mitchell

Tate & Lyle PLC, a leading global provider of food and beverage solutions and ingredients, is delighted to announce that its greenhouse gas emission reduction targets for 2030 have been approved by the Science Based Targets initiative (SBTi) as consistent with levels required to meet the climate action goals of the Paris Agreement. Announced in May 2020, Tate & Lyle’s commitment to a 30% absolute reduction in Scope 1 and Scope 2 greenhouse gas emissions by 2030 is in line with the Paris Agreement’s central aim to keep a global…

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Water Companies vow to protect rare chalk streams

Stuart Mitchell

Thames Water, Anglian Water, Affinity Water and Southern Water have vowed to invest millions of pounds to protect the country’s chalk streams by reducing the amount of water they abstract from them for public drinking supply and cutting pollution. The pledge was made at an online Chalk Stream Summit organised by the Chalk Rivers Action Group (CRAG) and attended by water minister, Rebecca Pow, along with representatives from several environmental groups plus senior leaders from Thames Water, Anglian Water, Affinity Water and Southern Water. At the summit each water company…

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Artist Martin Firrell marks the 50th anniversary of the founding of the Gay Liberation Front with new thought-provoking artwork, proudly displayed across Clear Channel UK’s digital network of screens.

Stuart Mitchell

Tuesday 13th October marked 50 years since the founding of the Gay Liberation Front (GLF) in the UK, a pivotal moment for gay rights in British history and arguably the founding moment of the modern movement. In recognition of this significant anniversary for the LGBTQ+ community, Clear Channel, partnered again with internationally renowned French artist Martin Firrell to offer free digital billboard space nationally for three new artworks. The series is based on an original placard carried by human rights campaigner Peter Tatchell, a former prominent member of the GLF,…

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Toronto creative agency FUSE Create partners with non-profit Reel Start to promote its mission of empowering under-represented youth

Stuart Mitchell

There’s an incredible group of young, diverse filmmakers waiting for their moment to shine, we just need to give them a shot. That’s the message of “Give New Voices a Voice”, the new campaign developed by Toronto agency FUSE Create for Reel Start, a non-profit organization that empowers kids to change their world through film. Filmmaker Evan Goldberg (The Boys, Superbad, The Disaster Artist) and Educator Adrienne Slover created Reel Start in 2016 to address the lack of diversity in the film industry. The program is run out of select…

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New IPA report reveals formula to maximise value of Customer Experience

Stuart Mitchell

A new IPA report investigates the complexities and tensions surrounding Customer Experience to provide a four-step framework and a new formula to unlock the value of this significant area. The report was launched as part of the free, virtual IPA-led EffWorks Global 2020 Conference by report author, former Samsung analytics expert Nick Milne. Customer Experience is complex, but the ‘Positive Brand Friction’ report demonstrates that getting Customer Experience right is increasingly key to unlocking the growth potential of many organisations. According to the findings, when managed effectively, it delivers value and distinctiveness…

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