Day: 7 December 2020

CAP – A quick guide to advertising antibody tests

Stuart Mitchell

The ASA/CAP have released a post called: A quick guide to advertising antibody tests. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the COVID-19 pandemic has progressed, technology aimed at helping to measure and curb its spread has developed rapidly.  Marketing for antibody tests in particular has become more common since a number of them were evaluated by Public Health England earlier this…

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LafargeHolcim launches EcoLabel to transparently brand its green building solutions

Stuart Mitchell

LafargeHolcim launches its EcoLabel to transparently communicate the environmental benefits of its green building solutions. The label will apply to all its products that comply with its green criteria, including lower CO2 footprint and recycled content. Building on LafargeHolcim’s net zero pledge, this EcoLabel supports the company’s ambition to accelerate green construction with the use of lower-footprint products such as ECOPact and Susteno.         Magali Anderson, Chief Sustainability Officer: “I am very proud of how our company is turning our net zero pledge into action across more…

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Unilever sets bold new ‘Future Foods’ ambition

Stuart Mitchell

Unilever has announced a new annual global sales target of €1 billion from plant-based meat and dairy alternatives, within the next five to seven years. The growth will be driven by the roll-out of The Vegetarian Butcher as well as increasing vegan alternatives from brands including Hellmann’s, Magnum and Wall’s. The target is part of Unilever’s ‘Future Foods’ ambition, launched globally today with two key objectives: to help people transition towards healthier diets and to help reduce the environmental impact of the global food chain. Unilever, which also makes Lipton,…

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Eurobest reveals 2020 shortlists

Stuart Mitchell

Eurobest has announced that 377 entries from across 23 European countries have made it onto the 2020 shortlists. Sweden, France and Belgium lead, while Belarus has received its first shortlisting in the Film category. Now in their 32nd year, the awards – which are part of the LIONS family – honour the very diverse creative excellence in Europe. For the first time, the Eurobest juries have been judging remotely through a series of sessions led by their jury presidents. Gabriela Lungu, Global Creative Director, Geometry Global, who has been presiding…

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EU member states approve EIB Group Climate Bank Roadmap 2021-2025

Stuart Mitchell

The European Investment Bank (EIB) Board of Directors, composed of representatives from the EU member states, have approved the Climate Bank Roadmap (CBR) that sets out in detail how the EIB Group aims to support the objectives of the European Green Deal and sustainable development outside the European Union. The Climate Bank Roadmap comes at the end of a stakeholder engagement that included two major events in March and June and more than 200 written submissions to the Bank. The existing EIB Climate Strategy was announced at the Paris Climate…

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