CAP – A quick guide to advertising antibody tests

The ASA/CAP have released a post called: A quick guide to advertising antibody tests. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the COVID-19 pandemic has progressed, technology aimed at helping to measure and curb its spread has developed rapidly.  Marketing for antibody tests in particular has become more common since a number of them were evaluated by Public Health England earlier this…

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