Day: 20 December 2020

CAP – Don’t Flub It Up! A parental advisory for profanity in ads [contains strong language]

Stuart Mitchell

The ASA/CAP have released a post called: Don’t Flub It Up! A parental advisory for profanity in ads [contains strong language]. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Swear words in advertising often attract attention (and complaints!). But is ‘swearing’ in ads ever acceptable – or can context make a difference? We’ve put together some useful advice about offensive language in your ads…

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Bigham’s certifies as a B Corporation

Stuart Mitchell

Bigham’s, has secured B Corp® certification. B Corp certification recognises companies that positively impact both people and planet, to build a more sustainable and inclusive economy, values that have always been at the heart of the Bigham’s business. Bigham’s becomes one of a select number of UK food and drink B Corps, within a global community of over 3,500 companies that are using their businesses as a force for good, by balancing purpose with profit.  Certification brings even greater transparency to the operational and CSR measures Bigham’s has upheld since…

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Aid organizations call for safe and unhindered access to fight impact of hunger and conflict in 2021

Stuart Mitchell

With the United Nations estimating some 235 million people across the globe will be in need of life-saving support in 2021, it is vital that aid organizations have unhindered access to those most in need and humanitarian appeals are fully funded, Oxfam and five other aid organizations said today. The UN Office for the Coordination of Humanitarian Affairs (OCHA) has launched the Global Humanitarian Overview, a projection of the humanitarian needs of people impacted by conflict, acute hunger and the devastating impact of COVID-19. The report estimates 35 billion US…

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American Airlines Publishes 2019-2020 ESG Report

Stuart Mitchell

American Airlines has published its 2019–2020 Environmental, Social and Governance (ESG) Report, which outlines the airline’s strategies and performance on its most material ESG issues, such as climate change, safety, and diversity and inclusion. The report announces American’s goal to reach net zero carbon emissions by 2050 and details the company’s strategy and pathway to achieve this ambitious goal. American’s ESG Report takes the place of its annual Corporate Responsibility Report. It is the company’s first report to align with the Sustainability Accounting Standards Board and the Task Force on…

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Barnardo’s listening to Black communities and adapting to meet changing needs

Stuart Mitchell

Barnardo’s is building on its long history of supporting children and families from all backgrounds, while also listening directly to Black communities and adapting to meet changing needs.  This is the message from the UK’s leading children’s charity after it hosted a virtual webinar at the end of Black History Month discussing what’s next for the charity and also what needs to change to create a more equal society.  Barnardo’s ultimate aim is to achieve better outcomes for more children, and in the summer announced its commitment to being an…

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