CAP – Don’t Flub It Up! A parental advisory for profanity in ads [contains strong language]

The ASA/CAP have released a post called: Don’t Flub It Up! A parental advisory for profanity in ads [contains strong language]. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Swear words in advertising often attract attention (and complaints!). But is ‘swearing’ in ads ever acceptable – or can context make a difference? We’ve put together some useful advice about offensive language in your ads…

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