Day: 30 December 2020

Renewable power is defying the Covid crisis with record growth this year and next

Stuart Mitchell

Renewable power is growing robustly around the world this year, contrasting with the sharp declines triggered by the Covid-19 crisis in many other parts of the energy sector such as oil, gas and coal, according to a report from the International Energy Agency. Driven by China and the United States, new additions of renewable power capacity worldwide will increase to a record level of almost 200 gigawatts this year, the IEA’s Renewables 2020 report forecasts. This rise – representing almost 90% of the total expansion in overall power capacity globally…

Read More

Co-op “drive” to roll-out electric home delivery vehicles to replace fossil-fuel fleet

Stuart Mitchell

Co-op has “bagged” its first electric vehicles for online home delivery as it unveils plans on Thursday, 10, December, to replace its fleet of fossil-fuel powered home delivery vans by 2025. The convenience retailer is committed to accelerating zero emission deliveries to further reduce direct greenhouse gas emissions, starting with stores in Hebden Bridge; Holmfirth and Hove from this month, followed by stores in Ryde, Isle of Wight and Whitby which take delivery of electric vehicles early next year. The “drive” towards greener vehicles will enable groceries ordered through Co-op’s…

Read More

CAP – Avoiding ‘Fake Views’ – A guide to testimonials and endorsements

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Avoiding ‘Fake Views’ – A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take…

Read More

Trusted News Initiative (TNI) to combat spread of harmful vaccine disinformation and announces major research project

Stuart Mitchell

With the introduction of several possible new Covid-19 vaccines, there has been a rise of ‘anti-vaccine’ disinformation spreading online to millions of people. Examples include widely shared memes which link falsehoods about vaccines to freedom and individual liberties. Other posts seek to downplay the risks of coronavirus and suggest there is an ulterior motive behind the development of a vaccine. Whilst it is important to scrutinise the science behind new Covid-19 vaccines and give voice to legitimate concerns from people wondering what a coronavirus vaccine means for them, questions about…

Read More

BRC highlights UK retail industry ambition to reach Net Zero by 2040

Stuart Mitchell

The climate crisis remains one of the greatest threats to our planet and we all have a part in tackling it. The UK has an opportunity to rebuild a fairer, more sustainable economy, in a post-pandemic era, which starts by cutting carbon emissions. Today, 63 leading retailers have come together to support the BRC Climate Action Roadmap which aims to bring the retail industry and its supply chains to Net Zero by 2040. This follows an announcement made earlier in the year where twenty major retailers signed a declaration to…

Read More