Young people view mental health as a bigger generational challenge than climate change as the impact of the COVID-19 pandemic takes its toll on younger generations, according to new data. The Purpose Pulse found nearly three quarters (70%) of Millennials and Gen Z think mental health is a challenge, second only to COVID-19 (76%). Economic inequality (66%), climate change (65%), and job security (65%) are also viewed as a concern by solid majorities of young people. Yet, despite the preoccupation with the pandemic and mental health, there are still high…
Read MoreDay: 16 April 2021
A third of Brits say Covid-19 has increased the value they place on water and 3 in 5 say we should be more water savvy, finds WaterAid
Nearly a third of Brits (31%) say the focus on hygiene during the pandemic has increased the value they place on water, with 3 in 4 (73%) now saying they appreciate having clean water at home, finds WaterAid. Just under half (49%) take steps to reduce the amount of water they use, whilst almost 3 in 5 (58%) think everyone should try to use less water. Meanwhile almost 1 in 5 (19%) Brits admit to leaving the tap running whilst brushing their teeth, which could collectively waste up to 246 million litres of water every single day – that’s enough to fill 98 Olympic-sized swimming pools. International charity WaterAid commissioned…
Read MoreVintage Cash Cow Makes A Mark While Hitting A New Mark
Vintage Cash Cow for Charities, the free service which helps charities turn their unsold and non-saleable donations into income for their cause, has achieved a new milestone of registering over 2,000 shops to use its innovative fundraising service. By providing members of the third sector with a hassle-free retail solution to unlock extra income with no overhead costs, more money can be raised for the end cause. In addition to generating additional funds, sending stock to Vintage Cash Cow also helps to free up space in preparation for the anticipated…
Read MoreSurvey shows increased focus on ‘Social Good’ amongst brands after the pandemic
The World Media Group, a strategic alliance of the world’s leading media brands, has released its annual report: What’s Next for Content-Led Marketing? The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, explored the impact of the pandemic on advertising and how brands will adapt their storytelling after a particularly challenging year. Increased focus on Social Good It appears the crises of 2020 have led brands to reconsider their approach to Social Good and how it fits into their creative strategy and content-led communication. Eighty four percent of…
Read MoreTIMEX® Unveils New Brand Campaign: We Don’t Stop™, At A Time When Perserverance Is Needed Most
Timex®, a world leader in watchmaking, unveils its new brand campaign – WE DON’T STOP™. The slogan known around the world, “It takes a licking and keeps on ticking,” is getting a modern update that better expresses the outlook and mindset of the company in the 21st century. With the campaign’s debut, Timex unveils its new creative featuring notable change makers from around the world who display their resilience and are inspiring others through their actions, as well as supporting the #TOGETHERBAND campaign, through action and a charitable donation to…
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