Interview with Dr. Rebecca Swift, Global Head of Creative Insights for iStock on the importance of inclusivity in imagery and their new Disability Collection

There are an estimated 14.1 million disabled people in the UK, according to national disability charity Scope. Yet, people with disabilities are often completely absent from brands’ marketing campaigns or in the mainstream media.  Over the years, brands have paid increasing attention to race, sexuality and gender equality, but more still needs to be done to represent all form of disabilities, even the non-visible. This is especially important as according to a recent survey led by Getty Images globally, over two-thirds (68%) of consumers say it’s important to them that…

Read More

Just.Marketing Awards Finalists Announced

The finalists of the inaugural Just.Marketing Awards have been announced today, with the winners to be named at an online ceremony on the 21st January, 2021.  The Awards reflect the outstanding work across the marketing industry in the UK, and were judged by some of the leading marketers from organisations like UKTV, FleishmanHillard Fishburn, Fever PR, Realia Marketing, Franklin Rae PR, Immediate Future, and Sunny Side Up Comms. PRCA Director General Francis Ingham MPRCA said: “This pandemic has shown the power and necessity of professional marketing. The finalists in the…

Read More

Zoom partners with Together to help build a connected society and community spirit

Zoom Video Communications, Inc.  have announced a partnership with Together, a coalition that brings people together and bridges divides to build a more connected society. One of the key campaigns of the year was #ChristmasTogether, which asked people to reach out to someone who might be feeling lonely, anxious, living alone or shielding over the festive period or sign up to support someone as a NHS Volunteer responder. The campaign has already been backed by the likes of the Archbishop of Canterbury, the UK Prime Minister and Hollywood Star Michael…

Read More

NatWest Group appoints James Close to lead climate change agenda

James Close, who was director for climate change at the World Bank for four years until 2018, will join NatWest as Director, Climate in the new year from London Waste and Recycling Board, a partnership between the Mayor of London and the London boroughs working to reduce consumption-based emissions and waste. In his new role at NatWest Group, James will define and deliver a roadmap for the response to climate-related risks and opportunities. He will also set up and lead a climate centre of excellence to help the bank deliver…

Read More

Fairtrade takes big step towards living wages for banana workers worldwide

Fairtrade has announced a new base wage for all Fairtrade certified banana plantations. The revised standard marks a unique move towards a living wage, benefitting thousands of workers. The new Fairtrade Base Wage is set at 70% of the take-home pay needed for a living wage and will be paid from 1 July 2021 onwards. It applies to all countries and is unique amongst certification schemes in making a concrete step towards a living wage – that is, a wage that provides workers enough for food, healthcare, schooling and other…

Read More