Day: 13 June 2021

#StrongerTogether: PepsiCo Commits More Than $1,000,000 to Asian American Community Amid Pandemic Setbacks and Increased Race-Based Attacks

Stuart Mitchell

Recognizing the devastating business and social impact to the Asian American community over the past year, PepsiCo and The PepsiCo Foundation announced a $1,000,000 commitment to provide support in partnership with the Asian American Business Development Center (AABDC), the National Restaurant Association Educational Foundation (NRAEF), the National Restaurant Association (Association) and The Asian American Foundation (TAAF). These efforts are part of Stronger Together, community-based programs that leverage the expertise of PepsiCo and its partners to connect people and support communities in need. Asian Americans have the fastest growth rate of…

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ASA – Our call for evidence: racial and ethnic stereotyping in advertising

Stuart Mitchell

The ASA/CAP have released a post called: Our call for evidence: racial and ethnic stereotyping in advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The death of George Floyd in 2020 and the global, high-profile reaction which followed brought to the forefront discussions about racial inequality. From its perspective as the UK advertising regulator, the ASA has been reflecting on what can be…

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HEX Teams Up With Top Female Photographers For New Women In Focus Creative Series

Stuart Mitchell

HEX, the award-winning fashion accessory brand, announces its new creative series, “Women in Focus.” This series will highlight several female creatives/photographers and learn a little about their stories, challenges, successes, and advice on navigating the photography space as a woman. HEX has always been about supporting and encouraging creativity. In an industry with a history of being predominantly male, we feel it is essential for women in all stages of their careers to hear directly from other women about what it takes to be part of the growing female photographer’s…

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First of its kind period product guide produced catering to the Disabled community

Stuart Mitchell

City to Sea, the organisation behind the education programme Rethink Periods and campaign Plastic Free Periods, has launched a first of its kind product guide for period products that includes considerations specifically asked for by users with disabilities. The guide comes with a star ranking system for considerations such as heightened sensitivities, reduced dexterity, preparation and maintenance, and comfort.   The new guide is designed primarily to support people with impairments and conditions, enabling them to make informed decisions about which period products they wish to use, potentially leading to an improved quality of life during menstruation. The guide will also…

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First-Ever Lifewtr® Lounge Debuts At Philadelphia International Airport, Serving As Brand’s Latest Life Unseen ™ Platform For Uplifting Philly’s Diverse Arts Community

Stuart Mitchell

LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, has partnered with the Philadelphia International Airport (PHL) to bring to life the world’s first-ever LIFEWTR Lounge, the beverage brand’s latest effort to uplift, support and inspire others through the work and perspectives of Philadelphia’s diverse arts community. The LIFEWTR Lounge debuts as an extension of the brand’s recently announced Life Unseen platform, which seeks to raise awareness of the systemic disparities that continue to stifle equitable access and exposure across the arts, celebrate the work…

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