Day: 17 August 2021

Shell and Rolls-Royce sign agreement to accelerate progress towards net zero

Stuart Mitchell

Shell and Rolls-Royce have signed a memorandum of understanding (MoU) which aims to support the decarbonisation of the aviation industry and their progress towards net zero emissions. The long-term agreement builds on more than a century of cooperation between the two companies, and embodies a shared perspective that collaboration across the aviation value chain is necessary for the decarbonisation of the sector. In recognition of the scale of the challenge, the MoU will expand and accelerate several existing areas of cooperation between the companies such as advancing the use of…

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The Heineken® Greener Bar is launched at the Heineken® London E-Prix in partnership with @FormulaE

Stuart Mitchell

The Heineken® Greener Bar has been launched at the Heineken® London E-Prix in partnership with @FormulaE, designed to reduce waste, water, emissions and energy usage in their event bars. Heineken are committed to making the world a little greener every day, to ensure that we can all continue to share good times, with a refreshing Heineken®. The bar brings the best innovations from the motorsport industry together, while also using new building methods, materials and technologies that focus on improving how we upcycle, recycle and reuse materials to reduce our…

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NYF Advertising Awards Announces SeeHer Lens Award Winner; “Let Her Run” Africa/Santería Filmes for SporTV Earns Inaugural Award

Stuart Mitchell

New York Festivals International Advertising Awards® announced the winner of the inaugural SeeHer Lens Award, a new award that honors best-in-class creative film work submitted to the 2021 competition that exemplifies gender equality and accurate portrayals of women and girls in advertising. The SeeHer Lens Award is a partnership between NYF, The Female Quotient (The FQ), and the ANA. This award sets the standards for creative media, celebrates advertisers who are driving change via the accurate representation of women and girls and brings visibility to content that is committed to…

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Swire Pacific Commits to Net Zero Carbon Emissions, Water Neutrality and Zero Waste to Landfill by 2050

Stuart Mitchell

Swire Pacific announced a refreshed and expanded sustainable development strategy, SwireTHRIVE 2.0, outlined in its 2020 Sustainable Development Report. The strategy reinforces the company’s longstanding commitment to sustainable development and reflects the need for increased ambition and action from the global business community to help address some of the world’s most pressing challenges. The latest iteration of SwireTHRIVE builds on the company’s 2016 environmental strategy and covers five priority areas: Climate (decarbonisation and resilience), Waste, Water, People (diversity and inclusion and health and safety), and Communities. The strategy is underpinned…

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Inaugural “Smiles for America” Gives Heroes New Smiles on 20th Anniversary of September 11th

Stuart Mitchell

In honor of the 20th anniversary of September 11th, a new program called Smiles for America is giving 50 heroes in 50 states something that should never be taken for granted—a smile. Across the country, the nation’s top cosmetic dentists are donating their talents to transforming first responders and other heroes’ smiles as a national sign of solidarity and commitment to cosmetic dentistry and service. All smiles will be revealed on the 20th anniversary of September 11th. Dr. Dean Lodding of Smile for Life Dental in Elgin, IL and Dr. Debra Gray King of Atlanta Center for Cosmetic…

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