Day: 19 September 2021

British Heart Foundation urges the nation to take on its Declutter Challenge

Stuart Mitchell

More than four out of five (84%) of Brits have unused household items – from clothing to tablets and TVs – unnecessarily cluttering up our homes, according to a new survey we have commissioned.  On average those holding onto unused household items wait almost a year and a half (17 months) before getting rid of them.  The survey, which has been released to mark the launch of the British Heart Foundation’s Declutter Challenge this September, which is encouraging the nation to declutter and donate any preloved treasures to us –…

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PRSA ICON 2021 Shifting to Fully Virtual Event

Stuart Mitchell

Following thoughtful consideration, PRSA has come to the decision that it will no longer be possible to move forward with an in-person ICON 2021 in October due to the ongoing situation with COVID-19 and the continued outbreak of cases across the country. The health and safety of ICON 2021 attendees is the organization’s utmost priority and with that in mind, ICON 2021 will be held as a fully virtual event from October 4-20. Fortunately, a virtual program was already in place for attendees who could not make it to Orlando,…

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Climate solutions, changemakers, and celebrities: major UN podcast series launched

Stuart Mitchell

The UN has launched No Denying It, a new 10-part climate action podcast, featuring interviews with inspiring young activists, and the voices of internationally renowned celebrities, such as actors Ed Norton and Michelle Yeoh. Across the world, young people are refusing to accept the state of the climate, and are fighting to make the planet a better place for them, their families and their communities.  However, their stories tend to be overshadowed by the stream of worrying, and sometimes overwhelming, news surrounding climate change, and the real, immediate, dangers it…

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Climate Action 100+ sets new decarbonisation expectations for food and beverage industry in line with Paris Agreement goals

Stuart Mitchell

Investors involved in Climate Action 100+, the world’s largest investor engagement initiative on climate change responsible for over USD $55 trillion in assets, have released a new set of expectations that lay out the necessary actions for the food and beverage sector to make progress towards achieving a net zero future in line with the goals of the Paris Agreement. Outlined in Global Sector Strategies: Recommended Investor Expectations for Food and Beverage, the investor expectations aim to inform and improve constructive engagements between investors and food and beverage companies, which are responsible for…

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CAP – Tick the boxes with our misleadingness checklist

Stuart Mitchell

The ASA/CAP have released a post called: CAP – Tick the boxes with our misleadingness checklist. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Complaints about potentially misleading advertising make up around 70% of the total number of complaints made to the ASA every year. To help you avoid misleading consumers and make sure your ads aren’t contributing to this number, we have created…

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