Month: October 2021

The One Club Launches The One Show 2022 Call for Entries with Humorous “Medicine Avenue” Campaign From DAVID

Stuart Mitchell

A witty digital film campaign by DAVID Miami spoofing TV medical dramas marks the kickoff of the call for entries for The One Show 2022. Playing off the style of TV episode previews, complete with scenes of frenzied operating rooms, emotional interactions between doctors, moody music and cliffhangers, the film campaign titled “Medicine Avenue” pokes fun at the creative process by replacing medical terminology with dubbed dialogue of ad jargon commonly heard in agencies around the world.  Each spot carries the tagline “The 2022 One Show. It’s worth all the…

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Nestlé UK and Ireland partners with Scottish Recycler to tackle flexible packaging

Stuart Mitchell

Nestlé UK and Ireland has partnered with a new recycling firm, Yes Recycling, in Fife, Scotland to process hard-to-recycle plastics. The multi-million pound plastic recycling plant in Fife will turn flexible plastics, typically used in food packaging, into building materials. Nestlé, Yes Recycling’s first investor, has provided a pre-investment of £1.65 million towards the site, which, when it opens, will have the capability to take 15 000 tonnes of this plastic, and produce an alternative to plywood to be used in construction, retail spaces and the agriculture industry. Packaging, such…

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NASA Innovations Will Help U.S. Meet Sustainable Aviation Goals

Stuart Mitchell

NASA Administrator Bill Nelson joined federal government and industry leaders Thursday at a White House event highlighting sustainable aviation and the administration’s focus on medium- and long-term goals to combat climate change. The event highlighted a plan to reduce aviation carbon emissions through production of more than three billion gallons of sustainable fuel by 2030. Officials from the Departments of Transportation, Energy and Agriculture announced a Sustainable Aviation Fuel Grand Challenge (SAFGC) to meet this goal, in partnership with industry and other federal agencies. SAFGC aims to reduce costs, enhance…

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Paralympians launch campaign to encourage more blind and partially sighted people to get active

Stuart Mitchell

Paralympics GB gold medal winners Chris Skelley and Libby Clegg on Tuesday 28 September 2021 launched See Sport Differently, a campaign to encourage the UK’s two million blind and partially sighted people to get more physically active. See Sport Differently, a three-year campaign run by RNIB in partnership with British Blind Sport, aims to tackle lower levels of wellbeing amongst blind and partially sighted people by highlighting the benefits of physical activity, and demonstrating to blind and partially sighted people and the sports industry alike that sight loss doesn’t need…

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Flash Appeal launched as 2.5 million face ‘dire situation’ in Kenya

Stuart Mitchell

Two and half million people are already experiencing deep food insecurity after two back-to-back rainy seasons failed.  By November, it will have nearly tripled since the same time last year, OCHA warned.  “People in the ASAL region are facing a dire situation”, said Stephen Jackson, UN Resident Coordinator for Kenya, as he launched the humanitarian Flash Appeal for the Kenya Drought response.  Speaking from Nairobi Mr. Jackson said people in Wajir, Northern Kenya, had not seen rain for over a year. Acute malnutrition rates are rising rapidly, posing an imminent risk to children and…

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