Coalition Calls for Securing Indigenous Peoples’ Rights in the Transition to Clean Energy, Launches Resource Hub of Indigenous-led Solutions

On August 9, 2022, the International Day of the World’s Indigenous Peoples, Indigenous leaders will launch a new site – www.sirgecoalition.org – as part of the official public announcement of a new coalition to Secure Indigenous People’s Rights in a Green Economy (SIRGE Coalition). The minerals necessary for renewable energy minerals, such as nickel, lithium, cobalt, and copper are critical to the development of a green, low-carbon economy. As demand for these transition minerals is skyrocketing, increased mining threatens Indigenous rights and territories where there is not a comprehensive assessment of…

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PepsiCo Expands Efforts To Address Global Food Insecurity, Issues Call To Action To Collaboratively Work Towards Long-Term Solutions

In response to the growing hunger crisis, PepsiCo and the PepsiCo Foundation, the philanthropic arm of PepsiCo, announced an expansion of its holistic efforts to advance food security. Through its global Food for Good initiatives, the Foundation is doubling down on efforts to increase equitable access to nutritious food by increasing its own investments as well as offering three new ways to engage people in fighting hunger. Today, 345 million people globally face severe hunger. That number is expected to grow as climate change, the COVID-19 pandemic, and global conflict…

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The Ad Council Re-Launches Influencer and Trusted Messenger Engagement Strategy Arm to Drive Measurable Change for Social Impact Campaigns

The Ad Council, the nation’s leading non-profit using the power of communications to drive social change, announced today the re-launch of its premier talent engagement division, Creators for Good. Having already reached more than 251 million Americans with content and messages developed in collaboration with influencers and celebrities, Creators for Good is extending its impact with new data tools, deepened partnerships with leading social platforms and an expanded approach to feature trusted messengers – including doctors, medical experts, community leaders and others – giving them platforms to share their expertise…

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MARTINI® Achieves Sustainability Landmark

After decades spent pioneering sustainable practices, MARTINI, the world’s number one Italian sparkling wine and vermouth from family-owned Bacardi, has reached a sustainability milestone – 100% of the wineries for the entire MARTINI portfolio are now certified sustainable. Every drop of grape juice used in the production of MARTINI vermouth and sparkling wines, including MARTINI Fiero and the new MARTINI Non-Alcoholic Aperitivo range, is now sourced from wineries certified according to the standard set by Equalitas, the most comprehensive sustainability standard in Italian wine making. With the sugarcane for BACARDÍ®…

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Starts Hear Campaign Increases Awareness of Newborn Hearing Screening Among Expectant Moms

Hearing First—a nonprofit dedicated to supporting families of children with hearing loss and the professionals who work with them—is sharing the impact of the first year of the Starts Hear awareness campaign, which informs expectant parents about the importance of the newborn hearing screening. Launched in February 2021, the Starts Hear awareness campaign has reached hundreds of thousands of expectant moms in its first year to inform them about the newborn hearing screening and empower them to take action in the event of a failed screening. Bright and optimistic in…

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