Day: 17 October 2022

96% of Marketers Achieved ROI Goals with Out-of-Home Marketing Campaigns, Says New Research

Stuart Mitchell

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, recently released its third research report in a series of studies, this one citing nearly all (96%) respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing campaigns. On average, these companies have seen monthly revenue increase by more than 50%. The findings also reported 78% of companies using OOH plan to increase their OOH budget over the next 12 months. In partnership with Kickstand Communications, OneScreen.ai surveyed more than 600 marketing professionals…

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MasTec Releases 2021 Sustainability Report

Stuart Mitchell

MasTec, Inc. has announced the release of its 2021 Sustainability Report. MasTec is proud to support our customers’ needs in transitioning to renewable power generation, modernizing power grid systems, and supporting more carbon neutral activities, while also focusing on employee safety, health and wellness, environmental stewardship, community and social matters and corporate governance. Jose Mas, MasTec’s CEO commented, “Sustainability principles and practices are embedded within our strategy, risk management and day-to-day operations. This document summarizes our long-term commitment to sustainability, along with our framework of programs and initiatives.” MasTec’s “2021…

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Pinsent Masons advises SOLA Group on renewable energy Power Purchase Agreement

Stuart Mitchell

Multinational law firm Pinsent Masons was appointed as sponsors legal counsel and advised South African energy company SOLA Group on its solar power initiative with Tronox, which will transform the manufacturing business’ electricity supply and support its 2050 net zero targets. The projects see Tronox enter into long-term power purchase agreements (PPA) with SOLA Group which will provide 200 Megawatts of solar power to Tronox’s mines and smelters across the country. Via the PPAs, the solar projects are expected to provide approximately 40% of Tronox’s South African electricity needs. A…

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HEINEKEN Africa Foundation and WaterAid renew partnership after reaching over 37 million people with Covid-19 response work

Stuart Mitchell

HEINEKEN Africa Foundation and WaterAid have announced a new €1.125 million partnership centered around pandemic preparedness, focusing on handwashing facilities in five countries, as an important line of defence against the spread of disease and future pandemics.  The partnership follows the organisations’ joint COVID-19 response programme, which reached more than 37 million people across Nigeria, South Africa, Rwanda, Mozambique and Ethiopia.  Since 2020 the Foundation has donated €2.8 million to the international charity, supporting its emergency response work to help prevent the spread of COVID-19 in vulnerable communities in sub-Saharan…

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PepsiCo, ADM Announce Groundbreaking Agreement Aiming to Reduce Carbon Intensity by Supporting Regenerative Agriculture Practices on Up to 2 Million Acres of Farmland

Stuart Mitchell

ADM, a global leader in sustainable agriculture and nutrition, and PepsiCo have announced a groundbreaking 7.5-year strategic commercial agreement to closely collaborate on projects that aim to significantly expand regenerative agriculture across their shared North American supply chains. This strategic partnership is expected to reach up to 2 million acres by 2030, and represents a trailblazing effort by two global companies that share ambitious carbon reduction goals. The companies’ capabilities span the food and agriculture value chains, creating a unique, large-scale platform to support farmers’ transition to regenerative agriculture, while…

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