96% of Marketers Achieved ROI Goals with Out-of-Home Marketing Campaigns, Says New Research

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, recently released its third research report in a series of studies, this one citing nearly all (96%) respondents are satisfied (50%) or very satisfied (46%) with the ROI of their current OOH marketing campaigns. On average, these companies have seen monthly revenue increase by more than 50%. The findings also reported 78% of companies using OOH plan to increase their OOH budget over the next 12 months. In partnership with Kickstand Communications, OneScreen.ai surveyed more than 600 marketing professionals…

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Clear Channel Outdoor, Foursquare Integration Makes In-Flight Ad Optimization Possible for Out-of-Home Campaigns

Clear Channel Outdoor (CCO) and Foursquare, the most trusted, independent location data and technology platform, have partnered to provide brands with daily updated campaign performance metrics across both printed and now digital out-of-home (DOOH) displays as well. These reports are powered by Foursquare Attribution, which captures data that enables brands to see which consumers were exposed to CCO displays and made a subsequent visit to retail locations and other points of interest. By integrating this data with CCO’s time-stamped ads played reports (DOOH spot logs), brands can move toward optimizing…

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